LED dealers do not touch the bottom line

Northeast news network, the dealer is the manufacturer of the market partners, is the fate of the community, in communication with the dealer, the dealer's eight bottom line, do not touch!

First, the product quality problems

Product quality problems will inevitably be avoided, but the trouble is coming on the dealer, in addition to the impact of sales performance and customer reputation, there are two most dealers headache:

1, few enterprises can compensate for the loss of the original quality problems, especially because of the credibility of the damage caused by the indirect loss can not be compensated.

2, quality problems lead to consumer disputes. Many business team of small and medium-sized enterprises fewer, more convenience, will give the dealer to deal with consumer disputes, if the product sales profit, dealers will go to do a good job, if the products are not competitive but also the problem of frequent, dealers abandon the product would not be spent.

Two, business personnel over frequency changes, promises can not be honored

Many enterprises because of the treatment, development platform, management problems caused by the salesman frequent replacement, especially in the performance of enterprise salary, the clerk in order to let dealers purchase, make commitments, bonus promises when customers choose to leave, and the enterprise will not honor those false promises, then most of the injured are dealer.

Three, the shortage of goods upset

Many companies do not do the convergence of sales and production, resulting in some items of goods shortage. When the dealer hit the money found after the goods are very upset:

1, funds can not be returned

2, in order to have to adjust the shipment plan, resulting in some products exceeded the expected purchase volume, while some products Zero Inventory

3, in the delivery of goods to the end of time, due to incomplete product sales decline, and at this time the cost of delivery and not because of incomplete items and reduce profit margins.

Four, bundled sales so annoying

Many companies are selling products, there are unsalable products, in order to digest the unsalable goods, often taken bundled with popular product purchase method. The dealer size is a boss, certainly not love things in others forced, not to mention the goods are sent to the terminal when no one has to accept bundling, at this time, only selling products dealers overdraft profits, to promote unsalable goods, lower profit margins also provoke downstream customers hate.

Five, the mandatory payment Wohuo

Dealers operating a product will of course very carefully, and operating a variety of products will be distracted, so many marketing executives love before the arrival of the peak season, the occupancy of customer funds to force the single business of their own products, the enterprises should have a good market sales based.

Although dealers enjoy the relative value of the policy, but forced to play or will make people feel unhappy, when there is a higher profit products placed in front of it, the conflict may intensify.

Six, long delivery cycle

Many companies because of the cumbersome delivery process, delivery distance is far, the logistics system is not perfect, the company funds and other issues led to the arrival of the phenomenon is not timely. If a hot selling products, long delivery cycle will allow dealers to produce extreme disgust.

Seven, the market cost of Hom level, sales support is not fixed

Many enterprises cannot bring complete promotion plan to dealers, just give a framework by the dealer at his office at the same time, tell the reimbursement rate according to the sales volume and the proportion of the task, the task is to reach the rate below a cancellation fee support.

As the dealers, to avoid the expense of risk is a very important job, when they do not grasp the reimbursement of the fee from the company, they chose to do promotion or do not, in the course of time, you will eventually be competitive products occupy the market share, a lot of product is so dead.

Eight, excessive use of dealer fees

The dealer money to profit, rather than allow enterprises to occupy, in other words, if the dealer strength is limited, barely operation of your products, if you take him too much cost, it will lead to dealers in the sale of passive.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).