LED companies must see: WeChat marketing miracle 480 thousand pay for the market value of 400 million

During the Spring Festival, the Tencent launched the "WeChat grab red marketing unpopular, external evaluation: Tencent overnight surge in mobile payment of millions of new customers, WeChat paid a night Alipay 8 years.

This trend spread to the listed company. 14, the photoelectric creative marketing in WeChat group, issued 480 thousand yuan red envelopes for 13 thousand people. Affected by the day of the company's share price hit the limit, a mere 480 thousand yuan in exchange for a red envelope of the market value of the surge of 400 million, can be described as earned turn". It is worth mentioning that recently a number of listed companies climbed WeChat marketing, regardless of how the actual results, the stock is Chengcheng to jump up.

480 thousand yuan for the market value of 400 million

The photoelectric chairman Liu Hujun is the driving force behind WeChat red envelopes ". It is understood that a few days ago, he was named in a large group of Chinese entrepreneurs thinking, brainstorming got the idea of Valentine's day, lantern festival.

According to the plan, yesterday the photoelectric marketing in the 153 WeChat group, to the day of 18:13 to 13 thousand people sent 480 thousand yuan red envelopes. The cost will be transferred from the marketing costs of listed companies.

Although the amount of each hand is not much, but this activity is good. The reporter noted that morning netizen appeared good news, "received 4.8 yuan. "

In contrast, listed companies and shareholders as the biggest beneficiaries. Yesterday, the company opened nearly 2%, and then quickly pulled. Nearly 2 points in the afternoon, the stock price is to touch the limit position, followed by a few open, but still close to the closing price limit, the stock price at $37.4. This price also hit a new high since the company listed.

This market performance, prompting users exclaimed: the company issued 480 thousand red envelopes, the stock market value increased by an average of $480 thousand, $400 million for the 400 million, earn dead! "

Reporters learned yesterday afternoon, Liu Hujun in the WeChat voice, saying thank you fans to participate in WeChat red innovative marketing activities, we in the enterprise WeChat marketing history was the first step on the awkward, I believe the future will have a more wonderful case". The company stressed that stock trading is not the original intention, just want to think of WeChat red occasionally think of LED big screen photoelectric ", as the grass root enough for me. "

Strategic transformation seek exposure

As a high-end LED display system solution provider application products, photoelectric October 2011 landing gem. With the last two years, LED display industry profit margins continue to be squeezed, outdoor advertising media market is increasingly favored by LED display manufacturers. The photoelectric had been planning the transition from LED to LED screen manufacturer advertising operator.

December 2013, the company spent $860 million acquisition of a 100% stake in time-sharing media, is regarded as an important step in the transformation of the company. The analysis of Shenzhen brokerage researcher securities reporter contacted, past the photoelectric mainly engaged in manufacturing business, the customer is relatively stable. Now involved in advertising operations, the company must open a certain degree of visibility to open the world.

In this regard, Liu Hujun does not mince words, "from on the media after the merger, we hope that more customers and consumers to know us, so the WeChat marketing value too, coverage of the crowd would be a lot of influence will be greater. "

Yesterday, a netizen participate grab red also said, "their own group, the photoelectric made a total 400 yuan less than, in which a lot of information, it is to spend money to do. "