LED commercial lighting battleground innovative design into a bright spot

In order to avoid and OSRAM (OSRAM), PHILPS (Philips) and singular (GE) three lighting in the light emitting diode (LED) lighting market confrontation, many industry are the main battlefield of commercial lighting. In the situation of many competitors, many entrepreneurs with innovative design, has created the special value of LED lamps, and help to drive market demand.

Gu Zhensheng, general manager of the office of the office of the general manager of Optoma glass technology and lighting division, said the standardization and customization of LED lighting market demand.

Optoma glass technology General Manager's Office consultant and lighting division director Gu Zhensheng said, LED light source in the indoor lighting market penetration is still low, with a positive and three OSRAM, PHILPS Lighting Factory singular deployment of LED lighting market, status is difficult to shake, outdoor lighting technology with high difficulty, most of the industry was put into commercial lighting field can show LED characteristics.

There are many brands of lamps by innovative design has launched LED lamp high margin, Gu Zhensheng for example, such as LED FLOS has developed innovative lamps sell at a price higher than the cost up to thirty times, while Bauhaus, Evolux and other brands also developed special demand of LED lamps, fully show the importance of LED lighting innovation value. For the LED lighting industry to strive for greater market opportunities.

In addition to value innovation, developed to meet customer requirements of LED lamps also won the customer order requirements, Gu Zhensheng believes that even if Panasonic, Toshiba (Toshiba), En Yixi (NEC), SHARP (Sharp), MITSUBISHI (Mitsubishi) and other lighting factory, the development of products are required to determine the purchase of large or small wattage LED the light source, or discuss with LED suppliers, in order to avoid the error caused by the product development direction, investment losses. In addition, Gu Zhensheng stressed that the high price is still the bottleneck of many lighting manufacturers are difficult to overcome, how to break the big test for the face of the lamp factory.

According to market research firm Strategic Unlimited statistics, 2010 high brightness LED market value of up to $4 billion, which is still the largest architectural lighting applications, market share reached 33.7%, followed by commercial / industrial lighting, up to 17.1%, instead of the light in third, the city accounted for 11%, while the home lighting accounted for only 1.3%.