LED commercial lighting Breakthrough Road: innovative design + business model

According to market research firm Strategic Unlimited statistics, 2010 high brightness LED market value of up to $4 billion, which is still the largest architectural lighting applications, market share reached 33.7%, followed by commercial / industrial lighting, up to 17.1%, instead of the light in third, the city accounted for 11%, while the home lighting accounted for only 1.3%. Led commercial lighting market is great, but it is not the meat and potatoes, but hot potato, hidden reefs, threatened by growing crises.

Manufacturers helpless: do not do LED commercial lighting do?

Recently, the micro Bo (600460) LED chip into the lighting market news caused concern in the industry. LED commercial lighting investment sector is also a hot, it was predicted that in 2012 LED lighting market will open ten years of gold. However, according to the reporter, some enterprises in the field of commercial lighting into the LED at the same time, but also worried, LED lighting market is faced with the gap between demand and capacity is too large, bad business environment two major problems.

LED commercial lighting is just a piece of the Red Sea, instead of a blue ocean, the competition is fierce. "More and more enterprises enter this field, but there is a big gap between the reserve capacity of LED lighting manufacturers and the market demand.

It is understood that Silan's corporal Lanming core is the largest supplier of domestic enterprises in the color chip, LED chip production had mainly used in color display market. For this to enter the lighting market, Silan azure general manager Jiang Zhongyong said that the small power chip in the field of commercial lighting in great demand, the company has reached 120lm/W chip luminous efficiency (lumens per watt), currently in the lighting market started a small batch of supply.

Actively participate in LED commercial lighting market, there are many companies. Traditional lighting companies sunshine lighting (600261) in the 2010 annual report made it clear that the last 3 years LED lighting project total investment of about $1 billion. April 18th start of the first application of the gem to get through the Shenzhen City Ming Polytron Technologies Inc to raise funds to invest in one of the LED lighting products.

Not only that, many before focusing on road landscape lighting business, such as Dongguan KingSun optoeleectronc Co. Ltd. (600184) have also put the focus to the field of commercial lighting. According to the application range of LED lighting products, the general division of outdoor lighting and indoor lighting, outdoor lighting, landscape lighting, including road lighting; indoor lighting field, including Home Furnishing lighting and commercial lighting etc..

The more successful domestic landscape lighting, road lighting, but failed, companies do not earn money, some at a loss, so the enthusiasm of enterprises to invest in LED road lighting down, have to look to the commercial lighting project. Due to the high cost of LED lighting products, compared with home lighting, LED commercial lighting price sensitivity is lower, commercial lighting for a long time, energy saving effect is more obvious, but also easier to market.

Some LED lighting enterprises focus on the transfer of industry, with a little helpless and realistic ingredients, "do not do business lighting do?"

Business attitude price system chaos, difficult to do after-sales service

According to the new century LED network reporter visited the market, and now Guangzhou, Nanning, Shanghai and other businesses are part of the listed LED products, but relatively less stock, LED commercial lighting products mainly involving LED bulb, LED downlight, mainly used in place of shopping malls, luxury hotels, hotel etc..

Businessman said: "at present LED products in the market's performance is getting better and better, the size of enterprises in order to compete for a piece of cake, have launched LED project. However, some enterprises in order to quickly seize the market, short-term interests at the expense of the map for a time, the way to compete for business Dutch act, low price, low quality is their killer. Although the short term to see a certain effect, but in the long term will be greater damage to businesses. The company's products sell when problems arise, by businesses to have damaged the credibility of the consequences, when manufacturers have gained full pot of gold, disappeared, all subsequent service and compensation will be the burden on businesses. "

LED product sales channels after all is different from the traditional lighting, it is understood that now LED manufacturers channel agents is not standardized, resulting in the LED on the market price system is chaotic, with consumer prices high feeling, enthusiasm of business promotion of LED lighting products is not high, part of the LED small factory also price war, to the LED commercial lighting market impact.

Business environment unified product standard and method of settlement

Let companies worry is that LED commercial lighting market is not so good. A LED lighting company told reporters that in the current enterprise and some chain stores, clothing stores, jewelry stores in the talks, to promote LED lighting products to them, feel the domestic market gradually at the start, but really like the foreign enterprises in the commercial lighting on doing so successful, currently No.

LED commercial lighting market demand and manufacturers of the gap between the reserve production capacity is very large, many companies can not be full production. A business can sell 50 thousand or so a month of LED lighting products even good. "

On the other hand, LED lighting products business environment is relatively poor, which is difficult to expand the market reasons. At present, LED lighting products are still not a relatively uniform standard, product quality, energy efficiency, shape and so on are very different, the user is not easy to compare and judge the product. Manufacturers are also very helpless, each customer requirements are not the same, market fragmentation, business model