LED channels need to build the first device

At led to highlight the advantages of its green, environmental protection has attracted many manufacturers sought to invest heavily in many enterprises, speeding up the LED product development and production. However, compared with LED in the R & D and manufacturing sectors fiery, its channel construction is somewhat slow. Among them, the product quality is uneven, the market confusion and the level of service manufacturers are not restricted to become a factor in the construction of LED channels. Therefore, to strengthen the construction of LED channels, companies need to practice the internal strength, good product quality and service.

LED business opportunities huge

This year, the entire lighting market cold. Compared to last year, the performance of the LED terminal market is also weak. There are four reasons: one is the purchase of the property market has reached the two or three level city, and the future will continue; two is a lot of large government lighting engineering projects such as the World Expo Universiade, etc. are all over; three is the lighting engineering LED many have quality problems, which is not conducive to the development of LED in the field of lighting engineering LED; four is light pollution has been put forward.

LED commercial lighting can be said to be a bright future. However, according to the business is the need to burn money, it requires companies to build brand and channel construction. Now, many of the ancient town of commercial predators for LED are in a wait and see state, because LED in the industry standards, product technology, quality, and many other problems are not resolved. If they do their best to move, then the ancient town of LED will be rapid development. In addition, many business enterprises according to the development of LED, still using the original channel, the LED is more used in engineering and outdoor lighting, two completely different customer groups, therefore, if the enterprises want to win a space for one person in the LED market, LED still needs to strengthen channel construction.

LED channel construction product quality first

At present, there are three main reasons for the slow pace of LED terminal channel construction:

First, product factors. The product factor has two aspects, on the one hand, limited to light source technology needs to be further improved, the luminous efficiency of LED light source more prominent than with price and no advantage, high power heating, light attenuation, life and light color consistency problems are influence factors; on the other hand, LED in the field of application of various types of products, be the most changeful, chip prices is not stable, most manufacturers do not have the means of adequate inventory, which will affect the velocity of circulation channels.

Two is the current market chaos LED. LED is the future trend of the light source, and now, the vast majority of lighting industry companies are involved in LED, low barriers to entry downstream of the industry, manufacturers of finished lights cohabitation, competition intensified. Customers can not identify the pros and cons of products, low quality products on the market impact is more serious. Due to the instability of quality, most of them can not establish a stable channel, and other enterprises to form a channel constraints.

Three LED consumer awareness needs to be improved. At present, most of the traditional lighting distributors of LED product knowledge is poorly understood, so the promotion of LED good, which requires manufacturers more guidance and training.

Although these factors restrict the construction of LED channels, but it may also be a good opportunity for the construction of LED channels. Due to the high price of rare earth, the manufacturing costs of fluorescent lights up, so that the price gap between LED and shorten. LED wide range of applications, with the government and enterprises to promote, gradually accepted by the market. In the construction of LED channels, I think the product protection is the most important. LED products, regardless of the structure, electronic components, processes and other requirements are higher than fluorescent lamps. The pursuit of profit maximization is the bounden duty of dealers. Therefore, to reduce the cost of procurement has become the choice of the vast majority of dealers, which has resulted in a large number of manufacturers to take advantage of low-cost simple and effective strategy to take the market. But limited to the low cost of poor quality chips, rough technology, unstable power supply has led to short product life. This approach, although the construction of channels, but would be Shajiquluan, outright.

Shenzhen electric lighting industry after years of development, has been in the country's major cities to establish a high-quality sales channels, the original channel coverage is one of the main channels of LED products. At the same time, we have stepped up the development and layout of the project customer network. In order to reduce communication barriers and accelerate the flow rate of the channel, the channel design of LED products is shorter than the traditional lighting channels. In addition, we also through the B2B and trade fairs to develop foreign markets, currently in Southeast Asia, Europe, some countries set up agents.

Hybrid market business is very confused

Currently, the performance of the entire LED market confusion. For example, now 0.5W and 0.75W LED bulb posing as 1W, with the impact of the market price, the regular 1WLED bulb is more difficult to do. Now, many LED manufacturers are assembled in the town, sales, many LED manufacturers are only 3 to 5 people, rent a small venue, sit together to assemble the LED sale, but in Fuzhou there are many dealers to town to purchase the LED components assembled and sold to downstream customers. The entire LED industry can be described as cohabitation.

Now, many businesses have a lot of distribution outlets, as long as the quality of LED can be guaranteed to sell. However, LED's big brand price is too high at present, and no name is cheap but quality is not stable, which affected the business confidence in the promotion of LED.

Factors restricting the construction of LED channels for businesses in general there are two aspects. First, the capital, two is immature technology. LED manufacturers can not guarantee product quality,