LED channels, channel layout battle has been played in full swing

2013, called LED channel year is not too much, channel layout war has been playing in full swing.

Both multinational and traditional lighting companies, LED companies, or export enterprises, have begun large-scale construction of channels, a variety of "investment", "promotion", "class" has come in a throng, "squandering charming eyes" situation, let a person be overwhelmed, as industry insiders said, LED lighting channel construction "herd" effects appear, all enterprises in the distribution channel after, but the specific effect but can make nothing of it.

Lighting industry is undergoing tremendous changes not only from the technical innovation brought about by LED, but also from the resulting changes in competitors, but also from the IT era of consumer habits change. Whether it is the traditional lighting companies, LED companies, or agents, dealers and design institutions chain involves different participants, the survival of the business environment has different challenges, has also been imminent.

Lighting channels are changing, are you ready?

Open channels become the key to promote the application

China has been the world's largest lighting products manufacturing and consumption, with lighting products very strong manufacturing base and global competitiveness, while China's lighting market scale, with the development of urbanization, the rapid growth of the size of the lighting market. Due to the above characteristics of China's lighting industry and lighting market, when the LED lighting becomes the most important application of the lighting industry, its application industry and market development has a rare strategic opportunity.

With the continuous development of technology and the continuous decline in costs, LED products are more and more competitive with traditional lighting products. NPC and CPPCC just ended, the Ministry of science and technology held a meeting to discuss what kind of strategic emerging industry in 2020 can form a large industry, semiconductor lighting is listed as one of the two industry can exceed trillion scale, but in contrast to the huge market space is LED, China enterprises quantity, small scale, lack of industry leading enterprises no, known international brand, business model and marketing system is not perfect, the channel construction is lagging behind, the comprehensive cost of products is higher than traditional lighting products is not high, the public awareness of LED, a new concept of consumption has not yet formed, the enterprise marketing difficult. Especially in the past two years, the new capacity of the project began to release, there is a phenomenon of structural overcapacity, companies need to open the market through various channels, to achieve sound development.

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