LED channel competition intensified staged Warring States palace bucket

This year's LED channel is very lively. With the large number of LED lighting companies have set foot in, coupled with the traditional lighting LED lighting brands have to expand domestic sales channels, even Home Furnishing lighting brand product line will also depend on its distribution extends to LED lighting series, competition intensified, as if being staged a modern version of "spring and Autumn Warring States melee" drama.

Into the summer, the LED channel for the smoke thicker, major companies have strong planning layout, attract the attention of consumers and dealers, to rival "split", "market share a cup of soup".

Terminal penetration

The past two years, the price of LED lighting products avalanche decline, the price difference between LED lighting products and traditional lighting products quickly pulled down, LED lighting market penetration is also rapidly increasing.

According to GSC research is expected, LED lighting is currently in the early stages of the outbreak, the next 1-3 years will be completed from 15% to 60% penetration, a large number of LED lighting market demand will be released, LED lighting era opened.

Rapid growth in market demand, for businesses, how to quickly sell the product to occupy the market has become a priority. As early as 2011, some of the strength of the LED lighting manufacturers have begun the layout of the channel. At present, China's LED lighting channels mainly include government oriented and large project distributor channels and professional engineering business channels, with OEM and ODM as the main form of export channels, the traditional lighting distribution channels and new channels. Different LED lighting products have different use of customers, it also has a different consumer channels, and accordingly constitute a specific channel structure.

Channel is king, terminal winning. If there is no marketing channels, became a, no matter what kind of products and services are unable to achieve recycling, enterprises will also be unable to continue production. There is no channel, good products can not become good goods, to the end of the hands of consumers. Into the era of LED lighting, channel construction and layout is also essential.

LED to penetrate the terminal, the traditional channel is a way to go, but how to take a good art, the channel itself is a difference can make a brand go a long way. Said Reed, general manager of Beijing branch of Shenzhen Sang Sang company, said.

LED lighting lighting enterprises to snatch market share from traditional lighting companies in the mouth of LED lighting era, we must rely on their own LED products in the category of the first mover advantage, change the lighting product design concept in the market segments, the channel layout and the implementation of large-scale production.

Cao Dongzhen said that if companies want to choose their own to build the terminal store, the size of the enterprise and operating conditions are directly related to whether the store can continue to open. Early LED manufacturers sales channels mainly in engineering and export, to dealers, stores and other channels revenue model has not really formed, the LED manufacturers sales channels mainly in engineering and export.

Many dealers have said that the product can not be separated from the terminal channels of the carrier, and the terminal market demand determines the future development path of channel distributors. In addition, the improvement of the channel management system is essential, after the completion of the investment, the subsequent channel policy and effective incentive system, such as dealers need to achieve effective management.

Siege Walled Village, the expansion of sales channels

In history, the princes and the time to survive and grow, probably through the "hezonglianheng" way slowly break, competitors can also through strategic cooperation, to achieve the purpose of mutual benefit, each one takes what he needs. According to GSC survey data show that there are more than 15000 types of domestic lighting enterprises, most of which are involved in LED lighting. In the traditional lighting market, companies have been divided into different sub category and market segments, brand ladder has also been formed, their respective brands have a stable consumer groups, unique resources, designers in the invisible channels to enjoy high visibility in the minds of the traditional dealer in the terminal market.

In the traditional lighting is gradually replaced by the LED trend, the dealer is very urgent to find new opportunities to transform the distribution of LED products, to achieve new breakthroughs. But it also makes this year, KingSun, honglitronic, Ford and LED etc. the history of photoelectric Linsen lighting manufacturers investment will be held very successfully.

At the start of the LED MLS forum in Changzhou, Linyi, Hangzhou, Wuhan and other places were Changsha, from April last year, the development of the local dealers, currently Linsen around the country already has at least 17 operations center.

China Star optoelectronics since last year, has been in Changzhou, Hangzhou, Shijiazhuang, Beijing, Changsha, Linyi and Hefei held 7 LED general lighting promotion. As of the end of May this year, the country star power has 7 operations centers in the country. China Star optoelectronics LED general lighting promotion will continue to go on.

KingSun held in April this year, the national investment conference, originally intended to invite dealers around 500, but enrollment of more than 1000 dealers. Shenzhen LEDIA hung lee optoelectronics company in 2012 to carry out channel construction work, currently in Guangzhou, Beijing, Shijiazhuang and Changsha all stores. In addition to the manufacturers, the history of Ford at the end of May this year, has held 9 investment will be.

FSL said that this year will continue to increase from R & D, production, sales and other links