LED change: three years after the electricity supplier or into the main channel LED lighting?

Recently, China light chief operating officer Meng Shunqing one of the "LED channel innovation and change caused by micro-blog hundred forwarded comment hot, all users and experts have" LED electricity providers and traditional channels of dispute "launched a warm discussion.

Electricity supplier as a new lighting channels, should be used as the mainstream battlefield:

Square view:

Electricity supplier lighting channels should be used as one of the main battlefield: the main consumer wide, fast growth, more selective

Today, 80, 90 gradually become the main consumer, the concept of updating, to accept new things are more rapid, online shopping has become the first choice among young people. Moreover, a little on the market can not get rid of the quality of the normal distribution channels LED lamps, almost all can be purchased on the Internet, convenient, of course, which has not yet universal LED lighting market factors. According to Meng Shunqing data show that: as of July 2012 the number of Internet users in China was 538 million in the first half of e-commerce transactions reached. Taobao is expected this year's sales will reach one trillion, equivalent to the sum of the total GDP in Shaanxi, and lighting lamps will account for about 3 billion. Taobao sales of a source of business has reached one hundred million yuan, up more than doubled in a year, and not other platforms such as Jingdong. Even more shocking is that the number of online transactions in the month of the shop has not more than three digits, can be described as a new continent to be developed".

Electricity supplier lighting channels should be used as the main battlefield two: e-commerce low cost, wide coverage

Relative to the high cost of investment in traditional channels such as engineering and agency distribution, B2B or B2C and other online sales of low-cost, wide coverage of the advantages become apparent. Electronic commerce audience group is very wide, not subject to regional restrictions, but also can shorten the intermediate circulation.

Electricity supplier lighting channels should be as the main battlefield three: is at a turning point

@ Leland light: network marketing has been ferocious, for the share of traditional channels a large number of consumer electronics, home appliances, clothing, small commodities. E-commerce channels on the one hand to provide consumers with low price and convenience, on the one hand, to reduce the cost of marketing for businesses to expand the scope of sales, LED lighting is a turning point in the network and traditional convergence.

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