LED capital era more attractive than inventory

Inventory as a strategic capital, has been the importance of enterprises, it is the production and sale of goods and materials support services. In the lighting industry, companies and dealers will do a certain amount of inventory, to respond to changes in the market.

However, entering the LED era, LED product style is simple, the product is highly intensive, put forward higher requirements on the inventory; and compared with the traditional lighting, LED product prices significantly higher. However, 7, August is the traditional off-season lighting industry, do inventory means that companies and dealers need to have a lot of money to maintain. In this market environment, enterprises and dealers, you can still do inventory?

As the old saying goes: when idle training, war war. Off-season is a good time to practice internal strength. Lighting enterprises should be busy investigating the market, adjust the marketing strategy, channel maintenance, increase the industrial development efforts, an ample supply of inventory, to meet the end of the season.

However, the reporter learned that the opposite is true, most of the enterprises show a busy job, idle layoffs; busy busy season, off-season clear inventory.

Put aside the other topic, reporters in-depth investigation of the inventory of LED company, from the enterprise to reflect the situation, showing the polarization of the situation: is a part of the enterprise in order to avoid the market risk, only half a month or no inventory; a part of the business is up for a month or more inventory. No inventory or less stock enterprises are small enterprises, many large enterprises is an ample supply of inventory.

In view of this situation, the reporter interviewed the Daming photoelectric group president Ruan Fei, one of the reasons he gave away: LED lighting has entered the era of capital, there is no strong financial backing, inventory will only accelerate the demise of the enterprise.

Dealers have concerns, manufacturers inventory pressure

LED as the third generation lighting, development time is not long, the market performance is not optimistic. This is not mature with the early LED technology, high prices and traditional lighting has a direct relationship with the people, LED in the concept of ordinary consumers is still very vague, it needs a process of acceptance.

The dealer of LED indecisive, also affected the LED marketing process. A few years ago, LED high prices so that consumers flinch, dealers can not easily get involved. Last year, LED market showing explosive growth, enterprises in order to grab the channel resources, launched a brutal price war, the price of LED products a day, and frequently exposed quality gates, so that they do not dare to LED careful, excessive inventory. Dealers do not stock, making the promotion of all kinds of pressure. Compared with LED, the dealer of traditional lighting products but do inventory, and inventory is relatively large, because the traditional lighting market is the leading consumer.

Dealers do not stock, only to do business, the growth of a company, the pressure on the stock will become a major factor restricting the development of enterprises.

For a brand to do business, the production capacity, strong resource integration, production of high value-added products, can effectively digest the price fluctuations.

According to dealers reflect the price of Phoenix legendary LED products have not changed much over the past year. Wright lighting market planning minister Wei Zhiquan told reporters, in order to encourage dealers to do inventory, Wright not only ensure the quality of the products and the commitment of the same product price is not easily adjusted, with the number of LED lamp lumens per watt of Wright only need to inventory bulb replacement lamp bulb, and the the shape does not have too big change, so the Wright stock bulb still has market competitiveness.

Supply chain is not mature, giving birth to the depth of self-control

Some people say that the biggest challenge is the LED manufacturing capacity. This has some truth, this is because the LED in the past two years before the rise of the whole industry is not perfect. LED supply and demand is not mature, mainly in the LED supply chain is not mature. This year the LED patch and the beads have been exposed out of stock, LED industry chain needs to be improved.

LED supply chain development time is short, parts enterprises in small enterprises, they do not have enough money to buy the new equipment, it is difficult to form large-scale production, and mechanical production efficiency is limited, resulting in LED parts demand, LED enterprises want to stock is empty.

The industry chain is not mature, but also encourage enterprises to have the depth of self-control, the strength of the enterprise in order to get rid of the status quo, simply set up their own accessories production workshop, production in addition to LED lamp outside the full range of accessories or most accessories. Sufficient funds to enterprises in the accessories manufacturers to buy accessories can also reflect their advantages, they waved the cash to go directly to the parts factory goods. Lighting industry, the phenomenon of serious pressure, cash transactions become the ideal way to deal with parts manufacturers. But the limited strength of the enterprise, can "pick up", slowly.

The traditional lighting after years of development, the industry chain has been very perfect, enterprises can quickly find the receipt of orders and accessories, large-scale production, the production cycle for a week or even shorter time. And many companies have automatic production line. The production scale is huge, the enterprise receives the big order, the production cycle which experiences is quite long, often must after 15 days.

Part of the large enterprises have been aware of the impact of production capacity, the introduction of a large number of automated production equipment, snow Wright has been introduced in the production of ball bubble automation equipment, to achieve product from production to packaging