CREE, Philips, GE, OSRAM and other international manufacturers to join the LED bulb price competition, directly to the market with a piece of the Red Sea, but in the industry through the bargain market share gains when stock market loss is also facing the pressure, so the inventory turnover days of control is very important, but Everlight chairman Ye Yinfu is that the most appropriate level for 30 days.
The past even LED bulb prices continue to decline, but in international companies still wait-and-see attitude, always can not effectively stimulate the market demand, but from the beginning of this year, Cree, Philips, GE, Osram and other industry began to actively price war, directly to the market into a red sea.
Compared to last year to replace the 60W incandescent bulbs LED bulb price is still $20~30, Cree this year, one fell swoop to 9.5W's LED bulb (instead of 60W incandescent prices) fell to $9.97 in one fell swoop. UBS Securities believes that this product has passed the American Energy Star certification, can get a $5 subsidy, on behalf of consumers only need to spend $4.97 to buy, although still relatively CFLs average price $2.19 more than 2 times higher, but if you compare Philips bulbs for $4.74 price difference is not big, it will become main the key to stimulating LED lighting demand.
Taiwan billion light LED lighting brand factory, facing international manufacturers price competition. Ye Yinfu has pointed out that LED bulbs to achieve economies of scale before they can make money, and the price war is a necessary process, and if in accordance with the previous traditional lighting after 3 knockout games, this year is only the first wave of market competition.
The competition for market share, billion light does not set the stop price. But yeyin Fu said that the product prices continued to decline, in fact, stock market loss will be a big impact, so the ability of inventory control is important, and that the inventory turnover days was maintained at 30 days for the most appropriate level, at the same time every month should be listed in the loss of inventory depreciation.
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