LED brand is facing the re allocation of channel resources

At present, LED brands such as mercury spilled, a riot of colour competition as can be imagined. In addition to the competitiveness of the product, we believe that the channel was the world".

Everlight LED lighting has placed the formations in the 19 provinces, the development and construction of channel 800 distributors, 3000 distribution outlets made by FSL in the domestic market, the basic coverage to the county-level city of all provinces and cities, the majority of domestic channels have outlets, the number of about 3000, about 3000 hardware outlets.

However, the homogenization of products, the upper reaches of the market competition in the production of enterprises chaos, the downstream business increasingly bleak situation, the operation of the store, management has become increasingly difficult.

First of all, many brands to the end of the dealer's decoration, sample, store layout and management and maintenance capabilities to reduce, to bring new dealers operating burden.

Secondly, the store for pre-sale and after-sales service requirements.

In addition, the healthy development of overcapacity and product homogeneity and other issues have seriously restricted the lighting industry. The awareness of product innovation, single category of product style failed to expand, leading brand manufacturers product homogenization phenomenon is extremely serious, product quality and price and brand manufacturers many dragons and fishes jumbled together, the long-term protection of intellectual property rights and do not pay attention to the phenomenon of difficult, more and more "buy model factory" phenomenon intensified industry foam sick, has brought great challenges to the benign development of terminal distributors.

Obviously, the times have changed.

China's online shopping is expected to grow by 249% in 2015, the online shopping rate will reach 17.5%, the scale of home e-commerce will reach $205 billion. It is in this can be predicted under the impact of the Volkswagen brand lighting manufacturers such as PHILPS, NVC, OPPLE also joined the electricity supplier channel war, to achieve online "two steps".

It is understood that the current electricity supplier in the field of domestic lighting accounted for about 7%.

Small words:

Electricity supplier development is forced to reform the traditional lighting companies, the traditional lighting of the line under the multi tier distribution system was launched, the current, LED lighting companies online and offline integration trend is emerging. (text / China LED network Genny)

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