LED brand era will start in China Lighting Market

In the face of fierce competition in the LED lighting market, China's LED enterprises should take the road ahead?

The arrival of China lighting market brand era

The famous American advertising expert Levi · Wright has a famous saying: marketing is the brand of war -- to brand competitors competition, have market than have factory, and the only way is to have a market share of the market dominant brand.

The last 20 years, it is China's transition from a planned economy to a critical period of the market economy, the whole social structure, economic structure has undergone major changes, the domestic consumer purchasing psychology matures. With the brand's market share is growing, the brand strategy has been attention from all walks of life, from the home appliance industry to the food industry, always can see the brand war, the emergence of Haier, Wahaha, TCL, Lenovo, Baidu and other Sohu, a series of China brand. After joining the WTO should further accelerate the process of marketization, domestic and international brands will be more brutal contest.

Such as the domestic beverage market: carbonated drinks market share of the top three brands of more than 77%. Home appliance industry, the telecommunications industry, the automotive industry, almost all walks of life, are well-known brands of consumer behavior. There is no doubt that the Chinese brand era has arrived.

China has formulated and issued a number of economic laws and regulations, such as "People's Republic of China" trademark law "," People's Republic of China, People's Republic of China "advertisement law" contract law "," People's Republic of China consumer protection law "," on the promotion of enterprise a brand-name products, a number of opinions "etc.. The establishment of brand for Chinese enterprises to establish a good legal protection.

Visible, the brand is the inevitable product of the market economy, is the survival and development of enterprises, but also a symbol of national strength. Brand strategy by the state, governments at all levels, enterprises, and even personal great concern.

The market economic system reform also spread to the domestic over 10000 lighting manufacturing enterprises, facing the relatively new market environment, the enterprise in order to survive, develop and grow, begin to pay attention to the formulation and implementation of the marketing strategy, the brand strategy is the core.

I am engaged in the lighting industry for 20 years, including 16 years in marketing, through the Chinese experienced changes on both sides of the Changjiang River, Chinese lighting industry, witnessed a enterprise's success or failure, is the so-called "rolling in the Yangtze River eastward, spray hero. Only the brand and quality of the company, in order to facilitate the invincible.

In early 90s, the world's lighting giants have set up factories in China, began a new era of industrial upgrading, brand competition. 93 years Matsushita and four through the establishment of the Beijing four Matsushita Electric Industrial Co. Ltd.; in March 94, PHILIPS and Shanghai Ya Ming dengpaoan joint venture plant; in June 1994, GE established a general electric lighting Lighting Co. Ltd. Garbo April 1995, Germany OSRAM established OSRAM; FSL Co. Ltd. in Foshan. Japan's Toshiba has also set up its own production base in china. A veteran of the domestic lighting enterprises, some joint ventures, some restructuring, some from the stage of history, for example: Beijing lamp factory of Beijing plate light bulb, once brilliant, it has been hard to find.

The entry of foreign famous brands has brought advanced technology, management, brand marketing concept, to the infinite vitality of the lighting market, consumers quickly accepted a large number of new lighting concepts and new products.

Many domestic enterprises also unwilling to lag behind, the use of their own advantages to develop and grow, the Zi Gao, well-known brand new Wright CNLIGHT etc.. In August 1996, Guangdong OPPLE Lighting Co. Ltd. was formally established in November 1998 the birth of NVC. This is the two most admired Chinese lighting companies, they only took 10 years to create the myth of the lighting market. NVC founder Wu Changjiang in the early days, clearly found: "Chinese lighting industry does not lack good products, is the lack of good brand. "In the next few years, Chinese lighting industry market from product competition to brand competition, he boldly proposed to" create the world famous brand, an industry first "business ideas, is to establish" product brands, to brand and promote the scale of operation". 10 years NVC persevere, an increase of 110 times, with an average of nearly 70% compound growth rate, become the Chinese lighting industry leader. OPPLE lighting, from the beginning of the study Home Furnishing Panasonic lighting, just a few years, with a good brand image and excellent price, in the domestic market quickly exceeded the global Home Furnishing lighting giant Panasonic, become Chinese Home Furnishing lighting pole.

Famous brand enterprises continue to grow, the rapid rise in the share of brand-name products, the full description of China's lighting brand era has arrived.