LED billboard: lights out, but also to eliminate prejudice

Today the Dongfeng Road along the Pearl River to set up outdoor advertising according to what, we are still kept in the dark. The idea of outdoor advertising as an influence on the image of the city.

The newspaper said that Guangzhou is currently a lot of outdoor LED electronic display in the city, due to the brightness, become a big source of pollution, affecting the rest of the surrounding residents, and even affect road safety. To this end is the publicity of the Guangzhou outdoor advertising and signs set management approach (Revised Draft) provides: LED outdoor advertising and signs, daily 22:30 to 7:30 the next day to prohibit open. At the same time, the display is not more than 35 meters away from the ground, prohibit the direction of the road to the car set. LED outdoor display nuisance problems finally attracted attention, which is a good thing, but the specific provisions of the draft is really tangled.

Guangzhou city landscape increasingly tyrant. The urban construction template may intentionally or unintentionally from New York, Las Vegas or Dubai. For example, almost every large shopping malls will have large LED outdoor display. Seems to be a piece of the screen can not show the mall and shopping district on the tall". As for the content of these LED screen spread out how much the arrival rate, not many people go to the bottom. People walking in a hurry to depart, the driver Guzhe see road lights look line, who will stop at the LED screen to watch? The huge LED screen can do is actually create atmosphere. This effect and loudspeakers are similar, but the pollution, althorn easily disgusted, while the LED screen area is more bright atmosphere more intense.

Driving in Guangzhou through a large LED outdoor electronic display section of the road is most afraid of dusk. This moment whether people walk or drive people are always worried, not all black sky, the across the street, making the LED screen flicker became particularly dazzling, plus evening hair chicken blind, can not see the traffic lights crossroads is not a legend. Therefore, it is absolutely necessary to take some measures to control the LED screen. It is only necessary to mention the specific control measures involved in the draft.

What I don't understand is why the screen should not be more than 35 meters above the ground. If you worry about LED outdoor electronic screen fell, then fall from the twelve floor and fall from the consequences of the thirty floor is the same. If you are worried about the light pollution, according to the Pythagorean theorem, directly affect the high point of the screen on the ground as if also a little less. Is it because someone looked up to watch the wonderful content of the screen sprained neck? This is not so much the control measures taken on the display, it is better to say it is the effect of advertising radiation escort.

Another limitation is more surprising -- toward the road too profound to be understood from the car direction to install LED outdoor electronic display screen. The intersection of the four directions are the direction of the car! In accordance with this requirement, all existing LED outdoor electronic display must be removed! As a driver, I raise my hand in favor of this provision, after the intersection is not allowed to set up LED outdoor electronic display, to be located on both sides of the road. However, as we all know, the crossroads is set to LED outdoor electronic screen gold choice. Therefore, I am worried that this provision can be implemented in the end? Perhaps another workaround: after the expiration of the contract to dismantle. Who knows which LED outdoor electronic display has a ten or twenty year contract?

In fact, this draft is not just for the introduction of LED outdoor electronic display, according to the draft, the city will be located in the area of outdoor advertising optimization, strict control zone and prohibited zone. Outdoor advertising planning and setting special specifications, originally responsible for the planning department, the Department of industry and Commerce in the future to be replaced by. It's just another reshuffle of outdoor advertising. The pain of the last reshuffle is still fresh in the industry. No so many years, today the Dongfeng Road along the Pearl River to set up outdoor advertising according to what, we are still kept in the dark. The idea of outdoor advertising as an influence on the image of the city. This is the real slot.