LED backlight flat-panel TV market share has reached 30%

As LED backlit LCD module prices down speed, since the first quarter of 2010, the annual growth rate of LCD TV shipments for the first time exceeded PDP TV, LED TV market share reached 30% for the first time; CCFL backlight panel prices from the supply chain to the retail end of the way with the step down, which makes the traditional CCFL LCD TV prices also decreased rapidly.

2010 into July, LED TV new frequency, price LED TV penetration rate rising rapidly. Statistics show that the national LED TV third quarter retail sales of 827 thousand units, penetration of up to 20%. Mid Autumn Festival, National Day period, the market penetration was as high as 42%. In the domestic brands, LED TV growth trend is particularly evident. During the two sessions, Hisense, SKYWORTH LED TV penetration has more than 50%, Haier, Konka, Changhong are more than 40%, domestic brands with a share of the leading LED TV market.

Most of the enterprises are not expected to LED TV era would come so quickly. Due to the stimulation of home appliances to the countryside and other policies, last year, CCFL backlight LCD TV market is also a boom. At the end of last year, most manufacturers still hoarding CCFL backlight products, because this year the LED backlight technology is rapidly maturing, the upper reaches of the panel prices fell rapidly, resulting in CCFL backlit LCD panel prices also fell; on the other hand, the market not as hot, companies serious inventory.

PDP TV shipments remain optimistic about growth, the annual growth rate of 20%; but DisplaySeach pointed out that there are signs that the growth rate of PDP TV has begun to slow down, because some key dimensions (especially the 42 inch LCD TV) price is very competitive. As for the global CRT TV shipments quarterly rate of 30% reduction.

"Flat TV market demand is still very strong in the first half of 2010 due to the TV prices are very stable, consumers wait and see attitude, not eager to buy. "DisplaySearch Paul Gagnon on North American television president said:" in the LCD TV panel prices began to decline, but the supply chain is longer, retail prices began to decline in the TV Season after. "

In the fourth quarter of 2010, Japan, North America and Western Europe TV shipments growth, the mature market has won a new plane TV first position; especially in the flat-panel TV high penetration in Japan, because the Japanese government's Eco -Points program in early 2011 end, consumers rush to buy TV, TV makes the total for the first time in more than 10 million units, the growth rate is higher than 100%.

At the same time North American TV market in the fourth quarter growth performance is also compared to other periods when strong brands and retailers launched more preferential prices during the holidays, especially for sale than high cost performance products, making good sales results.

DisplaySearch also launched a new round of research on 3D TV, and made a comprehensive analysis of the 3D TV shipments, revenues and prices from the brand, regional, technology, size and other aspects. Survey results show that the proportion of the fourth quarter of 2010 in the global TV 3D TV accounted for 9% of total revenue in the. In Japan, 40 inch LCD TV and 120Hz above the ship, there are nearly 20% 3D tv.

LED backlight LCD TV shipments continued to rise, the market share reached 30% for the first time, 120Hz and higher frame rate TV market share for 15%. due to LED and CCFL spreads rapidly shrinking, with 32 inch models as an example, the spread between the two from the third quarter of 2010 was higher than 50%, the fourth quarter dropped to less than 40%; the main reason is the decline in the cost of LED components, and LED chip light emitting efficiency improvement, make use of to reduce the number of.

In order to vendor revenue performance, Samsung (Samsung) is still the leading brand, the total revenue accounted for 21.2% of the proportion of the overall market, including flat-panel TV revenue ratio was 21.4%; but in 2010, because of competition from LGE, and the Japanese domestic market driven by local brands shipments growth, Samsung's market share was 1%. lower than in 2009

Nevertheless, Samsung still maintain the first position of flat TV shipments in the fourth quarter of 2010, Samsung LCD TV shipments ranked first, Panasonic is the first PDP TV shipments. In region, Samsung LCD TV in 2010 in most of the market are in the city accounted for the top, only in China, the local brand still occupies dominant position. For North America, Vizio (Amtran) more than Samsung, becoming the highest total LCD TV brand.

In the fourth quarter of 2010 3D TV, SONY (Sony) 3D LCD TV shipments are higher than other brands, Panasonic is leading the 3DPDP in television; but to the whole 3D TV shipments (including all types), Samsung still occupies a leading position.