LED backlight applications into the popularity of the market calls for high-performance driver chip

Cheerful worrying in 2010 will soon be over, although let the whole industry has experienced the "roller coaster" of the supply chain impact. But the substantial growth of the industry is indeed to make everyone fruitful. The double pressures of inflation expectations and inventory releases at the end of 2010 have been overshadowed by the prospect of 2011.

From a macro perspective, the "moderately loose" monetary policy, in the global economic growth in the United States together to contribute when there is an irreplaceable role in global economic development, Americans maintain good consumption is particularly beneficial for IC and electronic components industry, believe in 2011 the American market will still maintain the growth rate of 2010 is more worth to pay attention to Chinese; as the representative of the emerging market countries, despite inflationary pressures, but domestic demand expanding, there continue to maintain the necessary and the inertia of GDP growth, coupled with relatively rich funds will effectively promote the further growth of the market investment and consumption; chaos in the euro zone is moving towards stability, at least not on the development of the global economy to increase too much braking force.

Regression of IC and electronic components market, due to the current view in 2011 seemed to lack "killer application" level of market driven, but in 2010, has formed a "tide" such as iPad, intelligent mobile phone, mobile TV, 3D and LED backlight LCD TV will begin to spread, in the promotion of IC and electronic components market shipments increased at the same time, will also increase the cost pressures; energy-saving emission reduction related industries demand for IC and electronic components will continue to expand, but also the cost of competition.

Altogether, I expect the 2011 global IC and electronic components market still maintain a low growth trend, the market growth rate will be flat with 2010, shipments will be higher than 2010, capacity utilization rate is lower than in 2010, but the basic balance of supply and demand for slightly bigger than for.

2011 LED backlight applications into the popularization stage

Comprehensive information and market survey, estimated in 2010 for LED backlight notebook computer and LCDTV chip will increase 60% in 2011 than in 2010 driven by LED; the LED lighting application driven IC number will increase 26% in 2011 than in 2010; in 2011 the number of various types of display driver using LED IC logo and landscape lighting will be more than 2010 an increase of about 10%. As a professional LED driver and control chip solutions provider, we are confident of the next year's LED application market growth.

Of Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games and other large activities on the successful application of LED to further expand the market demand; the role of LED in energy saving and emission reduction continued to enlarge, the gradual introduction of more stringent energy standards, will promote the building / landscape and commercial and public lighting demand for LED; application of LED backlight in the notebook computer and LCDTV began to enter into the stage of popularization has crossed the stage, LCDTV LED backlight will demand more than mobile phone and other small size backlight market scale, become the main application field of LED. These applications can not be separated from the high performance and high adaptability of the corresponding driver chip support and cooperation.

Riyuecheng technology LED drive and control chip solution completely according to the market development, while maintaining high reliability, high performance, high cost, while maintaining product compatibility and subdivision applications for different markets provide high availability of products, so that customers get more value.

Current LED drive and control chip of the main technical challenge is to further reduce the EMI application performance, reliability and environmental damage; provide better color performance and higher power consumption and lower gray level; improve the power efficiency and higher reliability and service life. Therefore, the solutions to become customer LED driver chip, in keeping the general performance at the same time, through technological innovation, effectively reducing the overall application of the EMI system, improve power efficiency and reduce power consumption.

And the gray level improves the color performance, based on the national standard enterprise standard, strict quality management and unified testing system and testing standards, the implementation of the third party certification to ensure high quality and reliability.

In addition, effective supply, high power and high quality LED chip two, the U.S. economy bottomed Chinese inflation, forcing the government to tighten sharply, causing contraction of investment and consumption are the main market risk we may encounter in 2011.

Finally, I want to use a word to sum up the development strategy, and in 2011 China market that is moving steadily, step by step, real big, take practical action to restore domestic chip quality image.