LED according to how to do O2O?

In recent years, the rise and rapid development of the O2O model has attracted wide attention from all walks of life. So, O2O model is suitable for LED lighting industry? LED lighting companies do O2O need to pay attention to what the problem?

O2O online shopping experience is a business model, it is a user oriented business model of the Internet thinking. O2O is also a platform, through this platform will upstream businesses, downstream consumers closely linked. O2O user centric, to address the needs of the user oriented online and offline linkage. O2O mainly covers the following aspects: first, O2O need to do platform, enterprises must platform; second, O2O has three elements, namely: the online purchase purchase must be extreme, convenient, simple and effective, can meet the needs of the users; the line to achieve the ultimate experience, to the user the demand, make the user feel comfortable; the integration of big data to have viscosity, will integrate the data of CRM system of traditional enterprises, users can easily cut through the data, the user's understanding of consumer preferences.

In addition, must understand the characteristics of the product sales of lighting companies, LED lighting business now, whether it is the transformation of the traditional lighting to LED lighting business enterprises, enterprises or the new LED for the main business, are not fully reach the consumer electronic products characteristic of the stage, but this stage will come. At the same time, the width of the products of the lighting enterprise is very wide, and some large enterprises have even thousands of thousands of products. Consumer groups of these products can be divided into public users and professional users, the needs of public users and professional users completely different.

I think, in fact, the Internet thinking and O2O mode, the lighting companies are just a new window. Traditional lighting companies, they have a very good line of channels, can be used as a very good experience store. How to improve online purchase is to solve the problem, if the online purchase is not good, will bring a very serious impact. The new LED companies, when the line is too high to build the cost of the channel, O2O is just a new window, the cost of this window must be considered. To solve the online purchase, how to do the next line of experience, big data come from, how the user to come, you need to find the right resources complementary partners, which is a very big problem. At this stage the majority of lighting companies use the Internet to open a shop, online shopping as a sales channel, as well as some companies try to do O2O. These two parts both traditional lighting to LED transformation of enterprises, but also the new LED lighting companies, they are trying to do O2O, are not easy to do. Whether it is groping to do the O2O business, or the Internet as a product sales channels of the enterprise, most of their online sales of products, such as mass circulation, professional products almost No. Therefore, any lighting companies do O2O should keep in mind the lighting industry attributes, not all companies are suitable for O2O, the right is the best. Enterprises must fully assess the situation, to consider the cost and the stage of development.

Internet on behalf of the future, O2O also represents the future, but how to make good use of this model, truly user oriented, the company made a platform to embrace the future, the test of the enterprise decision-making. Lighting companies can work together with the excellent Internet e-commerce platform, online, the Internet professional perspective to the development of the Internet thinking to the extreme, do online sales. Online, revitalize the enterprise itself has the physical resources, enhance their competitiveness, the user experience to achieve the ultimate.

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