LED TV market weakness LED lighting market rapidly expanding

Worship the light emitting diode (LED) lighting growth has lextar electronics capacity utilization since the second quarter of this year has rebounded significantly, and promote LED lighting revenues by quarter growth, expected before the end of this year, the company's LED lighting revenues accounted for second from the 30% quarter rose to 50%, while the second half revenue will be better than the first half of the performance.

Lextar electronics chairman and general manager Su Fengzheng said, LED TV is still the largest kinetic energy to drive the LED market growth, but the growth rate of LED lighting is rapidly catching up.

Lextar electronics chairman and general manager Su Fengzheng said, because the parent company's master lextar electronics panel the advantages of economies of scale in Haikou, revenue contribution is as high as 70% from LED TV, TV and LED in the first half of the second half of the demand forecast of weak demand, also tend to be conservative, but fortunately, revenue performance of LED lighting has been gradually growing. And the performance is relatively brisk, expected revenue contribution before the end of LED lighting products will be exceeded 50%, compared to the first half, the second half of the revenue performance can be expected.

LED TV market boom as expected, LED supply chain manufacturers battered, and the proportion of revenues reached as high as 70% LED TV from lextar electronics is no exception. Su Fengzheng that capacity utilization force as observation indexes to profitability, the first quarter lextar electronics capacity utilization rate is low, but thanks to the LED lighting element and the lamp into the second quarter orders, capacity utilization has been increased to 70 ~ 80%, on the rate will exceed more than 80% with the expected third quarter revenue up to capacity. NT $1 billion, better than the second season.

At this stage, the implementation of the policy of limiting power in Japan, encouraging consumers to adopt a more energy-efficient LED bulb demand, becoming the largest market for LED lighting. Su Fengzheng pointed out that lextar electronics LED lighting revenue up to more than 50% lines from the Japanese market in Japan, end users for LED lighting surge in demand for products, rapid market, has been actively fighting for LED lamps factory components supply, not only drives the LED element demand, also let related supplies from price pressure.

The other half revenue from Ronda LED lighting in Europe and the United States, Southeast Asia and other regions, Chinese, also in the rapid expansion of market size. Su Fengzheng believes that a long time lighting office buildings, commercial lighting and other applications, for electricity demand is more strong, so LED will be the first to rise, the domestic lighting market penetration will gradually increase in the next 1 to 2 years.

In view of the LED lighting market strategy, Su Fengzheng reiterated that the Lunda will never develop their own brands, food market customers. He stressed that the current LED lighting market only a few main international brands, such as PHILPS (Philips), OSRAM (Osram), (GE), the singular three leading to include only accounted for about 25% of the city, remaining up to 75% of the pie Department divided, by local brands so Lunda will focus on the path to expand the deployment of dense, LED lighting products sales under the sea.