LED TV backlight penetration peaked

According to the green energy division pointed out that the global market research firm TrendForce's LEDinside "silver + membership report -LED Home Furnishing lighting and backlight market trends, 2013 LED packaging market value of $13 billion, including the application of LED backlight TV accounted for 20%. Although all TV almost to replace LED backlight CCFL backlight, backlight TV penetration has reached a peak, facing the crisis in the saturated market, TV backlight market still has the following notable trends:

LEDinside finishing 2014 LED TV backlight market is the five major trends:

Trend 1: lower cost direct backlight technology is still the mainstream market

According to the LEDinside survey, in 2014 the proportion of direct backlight TVs will reach 60% market share. Due to the continuous reduction in the cost of the panel factory or TV brand manufacturers, direct TV backlight technology provides a cost-effective solution. The direct type backlight technology can reduce the use of LED the number of pieces, so that the backlight costs can be further decreased, but the disadvantage is the direct type backlight TV thickness affects the appearance, current direct type OD (Optical Distance) 25~35mm model is still straight down the main tv. With the direct type backlight with more LED, the future cost of direct type backlight models will be further reduced to LED.

Trend two: side light technology will continue to exist in the future of thin TV models

Although the cost of straight down backlight is relatively low, but still not much progress on the appearance of thin tv. At this stage, LED manufacturers are generally faced with a greater light angle of the optical lens production capacity, in order to reduce the cost of thin but will be pulled down, the cost advantage of straight down backlight. LEDinside observation found that such as the cost of OD15 can not be reduced, part of the size of the TV costs even higher than the side light type, LED manufacturers may increase the proportion of the proportion of the side lights in 2015. 2014 TV side light backlight LED average luminous efficiency of about 110lm/W, for the higher order of thin TV side light cost but more advantages.

Trend three: 4K TV rise into a new growth momentum backlight LED

LEDinside estimates, 2014 4K2K TV penetration forecast will reach 5-6%. 4K2K TV price is still high, with 55 inches panel quotes, for example, 4K2K panel offer Full HD panel 1.6~1.7 times, if the spread can be reduced to less than 1.3 times, 4K2K TV sales are expected to grow again.

Trend four: the rise of China's packaging power

Whether it is television brand or market share, China brand began to occupy a space for one person, in 2013 the global TV shipments forecast, Chinese six brands have been squeezed into the top 15, including TCL and Hisense respectively to 137 million Taiwan and 115 million units beyond the Japanese maker Panasonic, won the five and six, in addition, SKYWORTH and Konka shipment is also divided according to eighth and tenth.

With the rise of China's panel or TV brand manufacturers, packaging manufacturers in China gradually mature technology and price competitiveness, the supply chain began to change. Ruifeng, Zhao Chi, Dongshan precision and so on into the TV backlight supply chain.

Trend five: millet smart TV market layout, driven by Chinese brands continue to follow up

Millet will launch the second generation of new TV, millet TV is expected in the second quarter of the new production, from the current TV screen size 47 inches to 49 inches and 55 amplification, narrow border 3D LCD panel main high resolution 1920x1080, the price of 2999 yuan, in just a few months, small rice has been paving the way for the second generation of TV, speed very fast, millet will adopt the high quality and low price strategy, to seize the mainland smart TV market. LED specifications on the use of 7020 LED package, a total of using the LED of the 128, the United States and Taiwan in the use of television lights in the two. This trend is also expected to lead the Chinese brands continue to follow up.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).