LED Export Guide: an analysis of 14 countries in the world

In the "going out" strategy, more and more Chinese LED lighting companies are interested in overseas markets, but may not dare to act rashly. The various agencies of the overseas market report some discrepancy. Overseas investment will often say only opportunity, very little or no risk.

On the basis of the customs data, multi agency report, combined with a number of overseas investment in the scene will, on some commonly mentioned overseas market to conduct a comprehensive evaluation, put forward the following recommendations and early warning, for reference only. In fact, if LED lighting companies interested in a foreign market, it is best to go to the country field research, so as to know the most suitable for their own business.

1, Greece

Recommendation Index: 0

Early warning index: assumes.

Greece failed to repay the IMF's 1 billion 500 million euros loan, the organization established the first breach of contract in the developed economies in the past 70 years. Global news media pointed to the brink of bankruptcy in Greece, the Greek companies face a severe test of survival. Greece lighting company said that overseas customers are afraid to order to Greek companies.

However, there is a natural crisis, the machine has not yet played a pivotal role in the Greek economy in terms of Chinese enterprises, Greece's commercial space is obviously more impressive, perhaps a stroke.

2, Australia, New Zealand

Recommendation: assumes

Early warning index: * * *

Australia is one of the first countries in the world to start the elimination of incandescent lamps, the market has not been able to see the sale of incandescent lamps, replaced by a halogen lamp with a cover and fluorescent lamp. Australia is a typical country of about 700, with much land and few people, 8 million households, the average household has 70 - 80 holder, original products with MR16 halogen lamps and traditional ceiling lamps, replace the potential. The application of LED tube spotlight and street lamp is more common in urban construction.

In Australia, the light brand, in addition to PHILPS and OSRAM, more is the Australian local brands Nelson, Click and Brilliant; lighting market certification into the system, into the higher threshold. However, compared with Europe and the United States and Japan market, China's lighting industry is relatively unfamiliar market, with a certain market potential.

This year, Australia's LED products retail prices generally fell by about 30%, the overall volume of each customer is not large, but the price is better, suitable for high-end brands to enter.

New Zealand has a great demand for LED products, the government to provide enterprises with the purchase of environmentally friendly lighting allowance, driven by local demand. If you want to export lighting products to the New Zealand market, products with the C-Tick logo, the relevant certification not complicated, as long as the foot department can be dealt with; it is worth mentioning that, should pay more attention to the relevant product certification standard update. However, it is understood that local residents believe that China's LED product design is too "Chinese wind", the New Zealand market for western style design and the ability to resist erosion of outdoor lighting needs.

3, Europe

Recommendation: * * *

Early warning index: * * *

From 2014 onwards, European countries began phasing out the incandescent light bulb 40 60W the maximum amount of the civilian market, the next few years with the influence of the incandescent light bulb ban policy fermentation, estimated the market will continue to show steady growth. Although there is no large-scale subsidy policy, but the high price of electricity and the difference between the light culture, commercial lighting and outdoor lighting applications continue to exist.

The European market has always been China's lighting industry's second largest export destination, the first quarter of this year, the data is no exception. The German imports of China lamps, lamp lights, lights, stage lights travel large amount. Holland needs China lamp, lamp, stage lights large amount. Italy imports of Chinese lights with a large number of indoor decorative lights. British demand for Chinese spotlights, a large number of interior decorative lights. French imports of Chinese spotlights. Belgium and Denmark need Chinese stage lights.

European lighting standards are higher, the lighting effect and atmosphere requirements. In addition, Europe is currently affected by the Greek debt crisis. Italy, Spain, Portugal, Ireland and other countries have varying degrees into a debt crisis, if ultimately unable to coordinate the relationship between the Greek people and domestic creditors and solve the contradiction between austerity and economic growth, once out of the euro zone fear will trigger a chain reaction, thus affecting the region and even the whole economic development of europe.

4, the United States, Canada

Recommendation: * * *

Early warning index: * * *

This year's survey shows that 2/3 of the American people have to buy home LED lighting products, compared with two years ago, almost doubled the number of people. Mainly by color diversity, low energy consumption and Energy Star certification attract.

The United States is a country Chinese export lighting products and the largest number of species, including the types of products: lamp, bulb, lamp lights, spotlights, indoor lights, garden lights, spot lights, grille lamp, lamp, lamp, plane travel stage lamp, explosion-proof lamp. Canada's imports of Chinese bulbs are relatively large.

North American lighting market entry threshold higher. However, China's lighting products have a comparative advantage in terms of price, about 2/3 of U. S. consumers said that the price is the decision to buy the most important LED lamps