LED, electricity providers, intelligent integration of the three into the new transformation of the road

In recent years, the domestic lighting industry has experienced rapid development, the number of industrial chain upstream and downstream manufacturers continue to expand. As a new force in the lighting industry, LED lighting has been set to stir up the future of the industry's high hopes. Acceptance of the domestic market has improved significantly, accelerating the LED lighting market penetration of commercial lighting, public lighting and other markets. On the other hand, in February this year, six ministries jointly issued the plan, the government gradually promote the application of mature technology, energy saving effect of LED lighting products.

According to LEDinside estimates, in 2015 China's LED general lighting demand will reach $10 billion, with the continued growth of the economy and LED penetration rate, to 2020 China's LED general lighting demand will reach $22 billion.

Every guest CEO old said, I never know what will happen tomorrow. Hongyan brand strategy department director Jiang Kangqi also suggested that the future of enterprise cannot rely on a business model to go in the end. With the deepening of the Internet on the production of life, the domestic LED lighting companies have experienced passive or active transformation. In the channel and brand competition in the LED lighting industry and the gradual integration of the Internet electricity supplier and smart home, set foot on the road of new transformation.

To understand the electronic commerce management arm

According to statistics, this year's double 11 LED lighting category total sales of lighting products reached 450 million yuan a day, compared with last year, an increase of nearly $40%. In OPPLE, for example, in the double 11 on the eve of the completion of the pre-sale amount of 25 million yuan, the total turnover of more than $94 million.

Eleven is the success of the transformation of the electricity supplier for lighting enterprises into a tonic. Insiders said: electricity supplier logistics gradually covering the broader four or five line towns, rural market demand continues to release, so the electricity supplier with the power of LED lighting market will expand several times. In these remote areas may be more than a second tier cities, leading consumer advantage, because the advantage of backwardness. And the more emerging markets are more receptive to new products.

Deng Zhengping, director of Jingdong cloud platform explained: why electricity providers develop quickly and can continue to grow rapidly. Because it connects platforms, businesses and users. The Internet can interact directly with consumers. Rather than through the company's semi annual report in order to know the data. Evaluation system, sales increase or decrease can be followed in real time, rapid improvement of products to respond. The Internet has changed the pattern of sales, lighting enterprises should flow.

Linsen lighting Marketing Center General Manager Lin Jiliang stressed that the double eleven, retail electricity supplier is only part of the picture instead of electronic commerce. Business is part of marketing, enterprises should emphasize, how to optimize the supply chain upstream and downstream system with the new platform to link more standardization, guarantee the complete information on the smooth communication. Lighting is actually a complex business model requires the operation of traditional industries, in addition to civilian retail, as well as 70% of the market through engineering. LED lighting and TV, refrigerator, mobile phone industry chain format is not the same, the channel is not the same. To truly establish a brand, or the need for offline channels, can not be separated from the 020. And do professional lighting solutions, the need for brands in various fields have a certain capacity. Mode can not change the format, the supply chain is the value chain, get added value to provide the corresponding products.

CDH technology chairman Li Jiansheng this view expressed more clear: the removal of the intermediate channel, flat management cost is the significance of the electricity supplier. Shorten the sales and communication links, electricity supplier is a means of management, but also part of marketing.

Intelligent LED lighting kaijiangtuotu

LED laid the technical foundation for the intelligent development of lighting. Not only PHILPS, GE and other international lighting giants scrambling to launch smart bulb, and even millet, Jingdong and other Internet companies have begun to layout LED smart lighting. When many outsiders to grab the possible future of LED lighting industry bonus, LED lighting enterprises in intelligent layout to break the soil to expand, not only the entire intelligent lighting, more hope is controlled by the entrance of Home Furnishing integrated intelligent lighting.

Ya Ming, general manager of lighting, pointed out: enterprises in 2012 on the smart lighting investment, the introduction of the international team to do intelligent lighting hardware and software. Thinking about how to turn lighting into "interconnected" lighting. After the realization of the interconnection lighting, whether it is smart home, smart city, can provide services outside the lighting with features, you can expand the entire business ten times the lighting. And this ten times from the new lighting is the product with the service program. For example, this year, Ya Ming tried to put the whole street lights in Shanghai, the district's lighting into a network, the information release, charge management, community security, intelligent transportation together, providing a lot of value-added services.

Honyar President Wang Micheng admitted that on intelligent lighting products in the market now. There are high-end low-end. Dimming can only be said to be a primary intelligent lighting products. Intelligent lighting Hongyan understanding, which is based on Intelligent Home Furnishing platform, is a branch of the intelligent Home Furnishing system. Intelligent lighting can be achieved through the smart home appliances control.

CDH technology chairman Li Jiansheng remind consumers, intelligent lighting is intended to make life more convenient. The so-called intelligence is what these devices can be thought of, used by people. Too dependent on the phone, too cumbersome operation is false