Japanese brands highlight the advantages of LED companies how to tap the Japanese market?

Japan is an important export market for LED lighting products in China, with a large amount of products. But in the past two years, the importance of declining, first, due to the slow growth in 2013 was surpassed by the United States, in 2014 by Russia and Hongkong to become China's fourth largest export market. Second is due to Japan's exports of large head of Toshiba, Panasonic, ENDO and other Japanese companies occupied by the subsidiary, the more closed to foreign countries, other countries do not have much opportunity. In the first quarter of 2015, Japan's exports amounted to $107 million, after the United States and Hongkong, China, with a market share of third in, up from 2014's ranking, but its exports grew by -29%.

Monthly export amount of China's LED lighting products

(source: China Customs, CSA Research)

China's LED lighting products export growth in Japan is not optimistic. The first quarter of 2015, China's total of LED lamps in Japan was $107 million, an increase of -29%, accounting for the proportion of China's total exports of 6%, compared with the 2014 quarter of 10% fell by 4 percentage points.

2015 in the first quarter, China's LED lighting products exported to Japan continued to slow down, the overall growth of the basic stagnation, but the number is continuing to grow, prices decline.

As of March 2015, down 11 percentage points of China's exports to Japan lighting products price compared to the first quarter of 2014, $9.7 / (, and), but in fact for Japanese product export price from February 2013 to March 2015 for 26 consecutive months of decline, the cumulative decline of 36.5%.

At the same time, China's LED lighting exports to Japan's brand and corporate structure presents the different characteristics of the European Union and the United states. High concentration of exports, large orders, high degree of standardization.

1) high concentration of export enterprises

From the enterprise point of view, China's exports to Japan's concentration is significantly higher than the United States, the EU region. According to the statistical analysis of CSA Research, the first quarter of 2014, China's exports to Japan enterprises with a total of about 405, only the number of exports to the United States business 1/2, top30 export enterprises total exports accounted for 84.7% of overall, the first quarter of 2015, China's exports to Japan about 443 enterprises, exports accounted for 82.1% of top30.

2) Japanese enterprises in the main export company Hua Zi

China's exports to Japan is the main force of foreign-funded enterprises, of which Japanese companies in China's subsidiary performance is particularly prominent. According to statistics, the first quarter of 2015, China's exports to Japan enterprises in foreign-funded enterprises is 114, accounted for about 25.7%, but its exports accounted for the proportion ratio has reached about 61%, compared to the first quarter of 2014 increased by 4 percentage points. From the point of view of the amount, the amount of export enterprises in Japan has also been a significant decline in exports in 2015 compared with the same period in 2014 (49%) increased by about 12%.

Among them, the export of Japanese companies in TOP30, Toshiba, en, Hangzhi, Robusta five enterprises subsidiary of Japanese exports amounted to $45 million 160 thousand, compared to the first quarter of 2014 fell by about 28.5%. However, from the accounting point of view, the number of enterprises accounted for first quarter of 2015, China's total amount of the mouth of the sun in the 42% quarter, with the proportion of the first quarter of 2014.

Although in the export to Japan, foreign companies still occupy an absolute advantage, but many domestic private enterprises are also actively involved in. Sun Ennai, Dong Yi electrical manufacturing (Hangzhou) Co., Ltd. Xiamen enterprises exports fly Dudley Lighting Technology Co. Ltd. and other growth significantly, and with the relative nichiho photoelectric (Hangzhou) Co., Ltd. of Shenzhen City daily lighting technology Co. Ltd. and other enterprises export decline.

3 (Japanese) brand advantage

From the brand point of view, China's exports to Japan's brand structure is a clear reflection of the absolute dominance of Japanese companies. TOSHIBA's exports are more than unlicensed and brands are not listed.

China's LED lighting products exported to Japan TOP20 brand (US $10000)

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