Japan faces the summer of power saving Hangzhou LED lighting products into the Japanese market

"In this period of time, our workers have been working overtime to cope with a sudden increase of production orders in japan. As soon as entering the Zhejiang Au Optronics Co, Zhu Xiaobiao, general manager of a slightly surprised to us, "complained". LED has never been exported to Japan before, but I did not expect to open the market for the first time there are so many needs. "

Japanese electronic products has been a high-quality, fine craft in the world enjoy a high reputation and status, with lighting products, Panasonic electric, SHARP, Toshiba (Sharp) Toshiba...... The Japanese have some main lighting manufacturers in the global market share, the domestic market is as strong as iron. However, the Japanese "3· after the 11 earthquake, the market gradually to the outside world has revealed a crack.

Earthquake electricity crisis

Energy-saving products demand

According to Hangzhou inspection and Quarantine Bureau of export of electromechanical department responsible person, Japan is a traditional electronic state, the electronic application is one of the best in the world, the domestic market is the electronics giant monopoly. That is to say, if you want to with the electronic sector "two" competition, in addition to better performance, lower prices, but the competition is very cruel to many companies, not to mention the commercial appeal. For this reason, many foreign electronic companies on the Japanese market is often "prohibitive".

In Hangzhou, since the beginning of last year, LED technology because of its excellent energy saving effect and long service life, has been in the development of lighting applications. Hangzhou inspection and Quarantine Bureau, said the person in charge of the Department, there are many LED applications in the enterprise opened in Hangzhou, and inspection and Quarantine Bureau of Hangzhou export inspection. But most of these LED lights are exported to Europe and the United States market, almost no to japan.

In March 11th this year, Japan earthquake caused a very serious impact on the country's nuclear power enterprises, according to the Japanese businessmen revealed about Japanese domestic nuclear power supply power supply accounted for 10%. Due to the Fukushima nuclear power plant accident and its subsequent effects, coupled with the arrival of the hot summer, resulting in a wide range of current power supply shortage in japan. This summer, for many Japanese residents, will be a summer of electricity, a variety of energy-saving appliances such as LED lights in Japan began to become popular.

Hangzhou inspection and Quarantine Bureau responsible person revealed a electromechanical online Japanese media reported the news to us: Japan's "3 - 11" earthquake to enhance awareness of energy conservation in the country in recent months, LED lighting sales in Japan showed increased trend. According to the world famous market research company GfK aggregate sales data about 4000 Japanese home appliance sales show that in May 23rd this year to 29 days a week, 2.9 times that of Japan LED lighting sales jumped to the same period last year, accounting for the proportion of overall sales of the bulb has ascended to the 42.3%, the first time beyond the incandescent lamp (39%). The Czech Republic is expected in June, the proportion of LED bulbs on the lighting market in Japan is expected to exceed the traditional incandescent bulbs. Due to the demand for Japanese LED bulbs will continue to grow, is expected this summer, LED bulbs in Japan lighting market share will exceed 50%.

On orders come in a throng

Hangzhou enterprises hold opportunities

Behind the energy crisis hidden such opportunities, Hangzhou many export enterprises feel the LED lamp irrepressible excitement. This spring, the Canton Fair, there have been many Japanese businessmen to find and purchase LED products, and that time we did not expect, the sky will really fall orders! Now it seems that it's time for us to go all out! Hangzhou, a LED company official said, and they are the same, many of their peers around the fair in March received a Japanese customer orders to buy LED lamps.

Reportedly, 2011 exports to Japan LED products than larger enterprises, Hangzhi electromechanical Co. Ltd. adopts Japan Toshiba LED production line, the application of Toshiba technology, so it can better meet the Japanese market requirements for products, if there is demand, exports will rise more slowly.

"Growth this year, the Japanese market for LED lighting products in large quantity, this is a good opportunity to attack, we LED lamp export enterprises must try to gain a foothold. Zhu Xiaobiao, general manager of Au Optronics Co in Zhejiang, said he hoped that through their own efforts to enter the Japanese market after the country's customers affirmed. "Japan is the standard control of imported products of a country is relatively strict, before the Japanese businessmen if you want to import a product, often repeated several months of investigation, especially the details is better, and now the market demand is higher than all, many Japanese customers to supply as soon as possible. Hangzhou inspection and Quarantine Bureau, said the person in charge of the Department of mechanical and electrical.

LED lamp production Chou Au Optronics Co in Zhejiang in the past are mainly exported to the United States market last year, the annual exports of about $1 million. This year, there are Japanese customers come. In addition to civilian LED lights, shopping malls, supermarkets and other units with fluorescent bulbs and spherical lamp demand is also great. Zhu Xiaobiao said that at present, they are looking for partners in Japan, Japan is expected this year only 10 orders may be all orders last year.

Export situation is excellent

Keep sober

"In fact, the Japanese market has been a breakthrough in the short term and order rapid growth factors still bear the brunt of earthquake. Earthquake induced