Japan PSE footsteps approaching Chinese LED companies react differently

Since July 1st this year, to enter the Japanese market sales of LED bulbs and LED lamps must be affixed to the circular product safety signs (PSE). Relevant inspection and quarantine departments also issued a reminder to the enterprise, requiring timely response.

Recently, the Japanese market to enter the LED bulbs and LED lamps and add a new threshold. Japan's economic and industrial province in April this year, issued a notice requiring from this year on July 1st, to enter the Japanese market for the sale of LED bulbs and LED lamps must be affixed to the circular product safety signs (PSE). Recently, Shenzhen inspection and quarantine departments issued a reminder to the relevant export enterprises in Shenzhen, requiring timely response. PSE is a Japanese product safety mark, Japan's DENTORL (electrical equipment and materials control law) provides that the 498 products into the Japanese market must be certified by security.

PSE's footsteps are getting closer, which will affect the entire industry in Shenzhen and China, what kind of impact? LED How to deal with the enterprise? Some enterprises to be the usual, some enterprises appear helpless, and come up with all kinds of tactics coping enterprises show do not care about the look, showing a rich enterprise face graph.

Step by step

The Japanese market is too strong sense of quality, from the beginning to enter the Japanese market is not very easy, such as LED lighting core components of the chip, Japan must be able to enter the Japanese market. Guangdong, Dongguan, a lighting business manager Zhang said.

The upcoming implementation of the new regulations PSE, but also increased the difficulty of entering the Japanese LED market. In response to the new regulations, Shenzhen inspection and quarantine departments to remind the relevant export enterprises in Shenzhen should do a good job in a timely manner. According to statistics, the Pearl River Delta region concentrated with China 80% LED driving power supply enterprises, electric light source and lighting products export in Shenzhen in 2011 1002 in Japan, the value of $50 million 609 thousand and 500, PSE implementation will inevitably exports to Shenzhen and Chinese related industry influence.

In a sorrow

Large companies and small and medium sized companies have different attitudes towards PSE. Guangdong Health Technology Co., Ltd. manager Chen Guoliang introduction, the company in Japan 3 11 earthquake began to inspect the Japanese market, but the slow development of the business, the market share of less than 1%. The main reason is that the conditions are too harsh, the Japanese market in addition to international standards, but also more than a PSE standard. "

Chen Guoliang said, do a PSE certification at least tens of thousands of yuan, or even hundreds of thousands of yuan, finally considering the cost and profit return out of proportion, it has not the Japanese market bigger.

In contrast, as the world's largest semiconductor lighting products R & D and production base, KingSun Au Optronics Co senior manager of International Business Department of Qiu Huanguo expressed full confidence PSE certification. Qiu Huanguo said, PSE certification and all product certification, is to improve the quality of LED products.

Qiu Huanguo said that after the end of the 111st session of the Canton Fair, the company has already begun preparations for PSE certification, certification costs equal to the price of the product, will not bring much impact to the company.

Through certification, you can reduce the risk of product safety, if there is a problem, you can clarify the responsibility. At the same time, through the certification can also be ruled out part of the lack of qualified enterprises, the formation of other companies do not have the advantage.

In addition, the enterprise can also be purchased through parts, such as local certification, to avoid the cumbersome procedures PSE certification. Ms. Lin Guangdong business director Zhongshan a photoelectric technology Co., said the company did not apply for PSE certification, one of the reasons is because the production company in low-voltage electrical appliances; on the other hand because the company completed the certification in the procurement, such as transformer and power line etc..