Japan LED lighting manufacturers survival strategy: new market in what?

With price plummet, LED lighting into a war of attrition, the future is bright. In order to survive, LED lighting companies seek to open up new markets. The stage has shifted to three aspects of changing the fluorescent lights in shops and offices, increasing value added, and globalization.

"We took (AEON) the first batch of project bidding, carried out the business need of the experience in the Japanese market. Although the second installment of the project bid unfortunately did not win, but we will look forward to new opportunities. PHILPS Japan Corporation lighting business minister Ji bank and in high and vigorous spirits.

AEON announced in November 2011 about 1200 of supermarket's lighting all changed to LED. Supermarket ceiling fluorescent lamp LED first and complete the negotiations is the world's large AEON lighting giant - PHILPS Holland.

The shape of the LED lamp, which is the same as the fluorescent lamps used in many shops and offices, is called "LED". LED lamp is expected to be used in new buildings and replace the traditional fluorescent lamp, is considered to be following the LED bulb after the main product. Because of this, PHILPS won a AEON order brought no small impact to the lighting industry in japan.

In fact, only the first batch of about 30 AEON supermarket using PHILPS LED tube, the second batch, replaced by Toshiba and iRIS in Europe and other lighting technology products. Although the result is not a monopoly, but PHILPS had no actual performance in Japan first to get the order for the fact that Japanese enterprises, means that in the domestic lighting market is also faced with the world powers, can be described as alexander.

Now, with shops, offices, factories as the center, there are about 300 million fluorescent lamps in japan. Although it is estimated that there will be about 20 million in 2012 to replace the LED lamp, but the growth is still huge room. There are even forecasts that, by 2015, LED lamp market will expand to 2.5 times the size of the bulb.

However, LED lamp market competition has begun to intensify. Not just PHILPS, Rom, iRIS, and other emerging European Chamber of Commerce Otsuka forces are committed.

Recently, Roma won a large order LED lamp news became a topic. The company has started from June, to the skylark company (SKYLARK) operating Gusto, Bamiyan and other 2450 restaurants in the kitchen to provide about 60 thousand LED lamps. By 2011 iRIS Europe Yama 1 years, established a LED tube as the core of the corporate business, including the replacement of the XEBIO sporting goods store "Sports Supermarket XEBIO" about 30 stores of the fluorescent lamp. The company plans to increase sales of LED lighting business from 2011 fiscal year (as of December) of 10 billion yen to the fiscal year ended in 2012 (as of December) of 35 billion yen.

"The store uses the company's LED light bulb for only about 3 years to recover the investment. This program has been well received by many customers, the number of LED lamps in the use of the company's top. IRIS President Oyama Kentaro through the words and show confidence.

President Otsuka Hiroshi also said the "Chamber of Commerce Otsuka LED lamp demand is growing at 2 times the speed of. Good momentum. In the future, the company will be mainly for business and office supplies customers, sales of commercial prospects for LED lamps.

Standard lamp burning controversy

Panasonic and Toshiba lighting technology and other major lighting companies in Japan did not relax for the LED lamp market. They have a weapon that is fitted with the shape of the LED lamp's mouth portion.

Panasonic and Toshiba lighting technology, NEC lighting development, sales of the light bulb industry in line with the development of the Japanese LED standard "JEL" L lamp mouth products. Because the shape of the JEL lamp mouth is different from the traditional fluorescent lamp mouth standard "G13", therefore, the utility model is not suitable for the existing fluorescent lamps.

"If the shape of the lamp is the same, when the G13 style LED lamp is installed on the original fluorescent lamp, it is possible to cause smoke, fire and electric shock. Because of the need to replace the lighting, so JEL standard products will increase the cost of purchase, but it is undoubtedly safer to use. Panasonic and Toshiba lighting technology in unison, the high security as the focus of publicity.

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