January LED light bulb prices fell more than 20% decline in the overall trend clear

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2014) in January, the global LED lighting to replace the 40W retail price of about 0.5% has risen slightly, to $15.3. The most obvious price rise in japan. Replace the 60W part of the LED bulb, the global average price of 0.9% fell slightly, reaching $21.2.

In addition, according to LEDinside data, in January 2014, the global replacement of 40W LED bulb retail price fell by about 21%, replacing 60W's LED bulb prices fell by about 28%. Expected in 2014, LED bulb prices will continue to decline overall trend.

Japan's price increases, China's 60W commodity prices fell sharply

January Japan's most obvious price increases, the average price of goods instead of 40W showed an increase of about 5.1%, while the replacement of 60W commodity prices rose sharply by 13.6%. The main reason for the new year after the emergence of a more substantial part of the commodity price increases, such as Panasonic 6.9W bulbs, from $5.5 in December increased to more than 9 U.S. dollars, SHARP 10.4W full week light bulb prices by about $27 to $41. In addition, Japan in January more new items. Such as the introduction of two models MITSUBISHI 40W 6.8W bulbs, luminous flux of and 500LM, of which a light-emitting angle of up to 220 degrees, while Toshiba is the introduction of the new 6.6W bulb, luminous flux reached 485LM.

China in January to replace the 60W LED light bulb prices fell significantly, down 16.2%. Mainly because the original part of commodity promotion prices down, including brands such as Samsung 10.8W bulb lamp, luminous flux of 810LM, this month price decline reached 50%, down from $30 to about $15.

In addition, LEDinside observed that the bulb prices in South Korea are always stable, no significant fluctuations. The main reason for the South Korean government to take control measures to the industry to protect small factories, so LED lighting manufacturers are smaller, the lack of channels and cost advantages, but also led to a rapid decline in prices in the region is difficult to achieve.

Under the rapid decline in prices, channels and brand building into the future market competition key

LEDinside believes that despite the January global regional price change in a part area due to new listing effect or new year price lead to price increases, but the overall lighting prices this year downward trend is still clear. At present, the global LED lighting retail price year-on-year decline has reached more than 20%, consumer acceptance is also increasing, at present the simple price competition has been more difficult to distance, so the marketing channels and brand expansion in the future market competition will be particularly critical.