Investment Advisor: LED lighting leveraging home lighting market Dongfeng

With September approaching, Home Furnishing lighting is about to enter the peak season in September of each year is the season started, and the season to continue until the end of the year. It is reported that, in these four or five months, the company will generally be completed about 70% of total sales. Therefore, how to do the sales season, largely determines the performance of this year's high and low.

Senior researcher consultant He Zaihua pointed out that the LED industry at the beginning of the 2011 did not show a strong momentum, on the one hand, the price has been in decline; on the other hand, due to the impact of the cost of raw materials, labor costs, logistics costs rise and the external economic environment downturn, the rapid rise in the cost of enterprises. The market segments in the middle of 2011, LED lighting is slightly prominent, although did not lead to large-scale sales, but at least for the silence of the market has added a vitality.

By international monetary market and the domestic market, LED lighting industry mainly in the post market steadily, influence, the domestic market by the good effect of the policy power is larger, the lighting companies also adjust season marketing strategy accordingly, in order to help market the wind to achieve the next expansion. Have to say, this year's market environment does have a greater impact on the development of the industry, but from another level, the fierce competition is also conducive to the objective of the industry reshuffle.

Investment advisor research director Zhang Yanlin pointed out good expectations for the future market, foreign investors have increased China market investment, in an attempt to gain a foothold in the market before Chinese launched a large-scale LED lighting. On the one hand, the domestic enterprises in the product line extension, began to have the adjustment of product line from the first half of the year, and a new product in the sales season before the listing; on the other hand, the market increased promotional efforts, to promote sales, both want talent shows itself in the fierce competition in the market.

According to the investment adviser released "2011-2015 China semiconductor lighting (LED) industry investment analysis and prospect forecast report" shows that in the grim situation of the market, enterprises have adopted corresponding adjustment measures in production and management. In the production system, they build a strong supply chain, procurement, production, research and development, to ensure the manufacturing process flow, ensure the delivery date and delivery rate; at the same time, optimize the management, quality control, production plan to achieve.