Inventory LED companies are prone to make mistakes, the five chaos"

"Male fear into the wrong line, afraid of marrying the wrong woman lang". By the end of the year, all of the businesses will be in mind to weigh the brand in 2013 agent. I believe a lot of dealers will regret, had a wrong Lang, also married the wrong Lang. Businesses to marry the wrong husband at a very high price high, manufacturers and manufacturers may have the wrong business, with also can not settle, more likely to lose everything. Marry the wrong husband because of "bad", here to summarize five kinds of manufacturers to businesses to avoid chaos, marry the wrong husband as a reference.

The first is "strategic chaos". The most easy to make the chaos is the LED's new brand, because of the lack of lighting industry experience, for the lighting industry and the market to clear the veins, market positioning, product planning and business layout is often ambiguous, such as the declaration of Home Furnishing do lighting, but the big production number, a large number of large size engineering products; target very high, but the business started late, pointing to the small market intelligence.

Second is the pattern of chaos". Multi brand management or single brand? A single category or comprehensive category? Operation center mode or retail terminal mode? These seemingly simple, and related issues, many manufacturers are unable to determine clear estimates or entangled uncertain. Not only that, many manufacturers estimate the definition of the model, the role of the content and the true meaning of all can not understand and know.

Third is "marketing chaos". This disorder is not clear and comprehensive design and communication marketing planning, marketing layout and marketing policy. The merchant's commitment to marketing plan and marketing operation one inconstant in policy, a kind, can see the Creation Agency sell. Marketing chaos led to chaos, it should be the retail business investment, the results of a lot of money to invest in the promotion and development of Engineering services.

Fourth is the management chaos". The front desk sales and back office services can't keep up. Business promotion process is not a good process, there is no good system, there is no strict control. A serious lack of business training, coaching and counseling, leading manufacturers to do a lot of wages and private living.

Fifth is the supply chaos". And not to mention the background of product manufacturing and product integration can have the ability to keep up, as a piece of this sales is also very few manufacturers do a good job in sales forecasting and planning management. Did not do a good job of forecasting and planning, before and after the background must not be able to fight the supply of this battle.

But the most afraid of the boss's mind chaos, career orientation and marketing mode of annual renovation, investment change every year new, in fact, for businesses, merchants are often full, the business is often very skinny".