Interpretation of the current status of domestic LED lighting market transformation

Whether it is for the enterprise, or for businesses, LED transition pains are difficult to avoid. Especially in the domestic market due to the county, LED has just started, the market has not yet LED enlightenment, LED is not clear and so stimulate melee, ignorant and confused to cognition and business transformation.

Fujian, Ningde: the market is not large businesses two floor shop

Ningde lighting market size is not large, especially in Ningde. It is reported that the economic development of Ningde City, even less than the jurisdiction of Fu'an and Fuding.

Ningde city lighting companies focused on the Ning Ning Road and the Chinese red market, where most of the shops along the streets of the majority of the road lighting in the two floor. When a reporter asked the reason, the business is mainly because the first floor of the shop rent too expensive. Reporters also found that most consumers do not feel strange about this phenomenon, which shows that the attention of the lighting industry in Ningde is low.

China Red market is the most professional building materials market in Ningde, lighting businesses concentrated in the two upstairs. These lighting businesses in the area of more than 300 square meters, in order to household lanterns, ceiling lamps, etc.. In the LED lighting brand awareness, business sensitivity is not high.

General lighting market, the entire city of Ningde is in the low-end price of products, such as Xingrui lighting relevant person in charge, the new line under the banner of the literary tradition of lighting position is not very high, but in the Ningde market is not doing very well.

Guangxi Yulin City: Guangxi in the big fight in Nanning

Yulin is located in the southeast of Guangxi, is an important commodity trading center in Guangxi, is also a famous industrial city, the transportation network is huge, the logistics industry is developed, the logistics covers the area of Guangxi, Southeast of Guangxi, southwest of guangxi. Yulin's unique business environment, the growth of lighting and logistics providers. Some large businesses in logistics distribution, occupied most of the market in Guangxi, is extended to cover the whole of guangxi.

In the lighting industry in Guangxi, Yulin lighting performance characteristics of large. In recent years, Hua Cong lighting, lighting - market cultivation in Yulin, has made a lot of market share. Not long ago, the two giants also began a massive attack on Liuzhou, Nanning market. Enter the capital of Nanning, is one of many large city lighting experience based accumulation after the only way. Yulin's market environment is conducive to the development and growth of a large number of large, and these are well aware of the need to have the right to speak in the regional market, in addition to doing their own product management, but also occupy a strategic position in the strategic.

At present, the current status of Yulin lighting market is a large local leader, while the big brands to quickly intervene in the market. NVC's main brand for the Yulin market, relying on its brand influence and innovative marketing mode won the recognition of consumers, occupy high-quality channel resources. Yulin NVC deputy general manager Wu Jun said, after four years, they have achieved good results in engineering and retail distribution channels. At present, NVC and Elec-Tech together, LED will continue to enhance the competitiveness of products, will be in the product quality and greatly enhance the brand influence.

Yulin lighting merchants in the home market for industrial products, is now extended to the education road, Xinmin road. Industrial market focused on the Yulin market half of the lighting businesses, lighting stores in the market based on integrated stores, almost no stores, store operators to channel customers and logistics distribution based.

Due to the long period of operation of the industrial market, the market can not keep up with the pace of commercial development, is not conducive to the development of lighting industry. Therefore, the development of lighting stores, concentrated in the education road, Xinmin road. These new values depend on lighting industrial market, on the street pavement, OPPLE, FSL, NVC stores are here.

Yulin lighting development in new and old district difference, cultivate large industrial market, the new district collection hero, market competition does not require the pattern of rivers and lakes, and strive for greater stage can Zaixuhuihuang, now more and more large in Yulin lighting for eight Guangxi Nanning market.

Hubei, Tianmen: Merchants choose LED brand very confused

Tianmen Gucheng jingling, known as the "three rural land" reputation, is the famous hometown of overseas Chinese, mainland cultural village and cotton town, for many years into the "national medium and small city investment potential 100" list.

Due to the small number of businesses operating in Tianmen, there is no professional lighting market. At present, the main lighting businesses scattered in Tianmen town West Lake Road, Zhongxing Avenue and East Home Furnishing building materials center, a total of 15 home lighting businesses. At present, Tianmen market brings together billion light LED, NVC, OPPLE, sun, PHILPS, Jia Mei, Mitsuo Aurora, and the United States, odeer Langshi, Futian, thoughtful, TCL, TNC, West Germany, Schneider and other brands.

Do Tianmen lighting is the largest Zhong Xing Avenue red house hardware lighting, a total of three exhibition halls, the product is complete, retail, wholesale, construction in one, is a "one-stop" procurement platform. It has a total of more than and 10 well-known brands, such as 100 million light LED, sunshine, Fukuda, etc., is the longest time to operate the longest hardware lighting, the largest area, one of the most powerful businesses. In the LED boom, red house hardware lighting closely follow the pace of the development of the times, seize the opportunity to take the lead in the industry a strong LED brand, and actively cultivate the market, adhere to the brand development path.