International predators reached the Chinese LED market every capital wrestling or cause industry reshuffle

2011, the domestic lighting enterprises ushered in the capital feast. In addition to lighting companies have listed, foreign capital predators have begun to look to china. In June this year, the Guangzhou International Lighting Fair has become the world's largest lighting exhibition, exhibitors reached more than 2600, the number of overseas visitors up to 50 thousand people. In this overseas guests, there is no lack of such an international giants such as Honeywell figure. Surging capital, industrial value chain integration, the eve of the industry reshuffle has come, China's lighting market is quietly changing.

The international giant reached the domestic industry

According to statistics, China is now the world's largest producer and exporter of lighting appliances, 80% of the world's energy-saving lamps are produced in China, China is truly a global manufacturing center of energy-saving lamps.

According to Freedonia data, from 2007 to 2014, Chinese lighting market growth rate is expected to be higher than the global growth rate, China source products industry share of the global market is expected to increase to 15.4% in 2007 from 21% in 2014.

But industry insiders said that the current domestic lighting market is no leader in state, industry one of the leading brands, the market share of less than 2%, and most of them are hovering in the low-end market. This market is highly fragmented situation opens up foreign capital giant have endless imagination.

In recent years, PHILPS, CE giants have increased investment in the Chinese market. And this month, the global auto control giant Honeywell is also in the lighting business group, the first independent appearance of China lighting exhibition. It is reported that Honeywell's automatic control technology internationally renowned for the first time in 1969 to provide technical support for U.S. astronauts to the moon.

Analysis of the industry, Honeywell Lonon move layout for a long time. 2005, Honeywell entered China, with the focus on the construction of electrical appliances for 20 years, to occupy the status of the domestic industry benchmark Lonon set up a joint venture.

Save six or seven for WAL-MART

"In 2008, we have become such global strategic partner of WAL-MART, the overall energy of our solutions is very attractive to WAL-MART, for example, the automatic control system to realize the intelligent control of lighting and natural light intensity, with automatic adjustment of the illumination. Honeywell's Lonon executives said.

It is reported that, when all the lights in the WAL-MART supermarket all replaced by Honeywell LED lamps, can save nearly 1 million degrees of energy consumption for a shop every year. At present, Honeywell Lonon set of automatic control systems, lighting, electrical, ventilation and other technologies in one, we are in fact the overall solution of the energy system integrators. "

According to a Honeywell manager for Lonon Inc. and led ExOr project introduction: "ExOr lighting control system in office applications, usually can save 40% to 60% of electricity; in large warehouse, usually 70% (or 90%) to save power. At the same time, the appropriate lighting will also improve the efficiency of personnel. "

Low carbon lighting LED industry in the future

As a newly developed product, LED lighting is still relatively high profit, the basic can reach more than 30%. It is to see the huge potential of the market, many domestic and foreign enterprises to accelerate the field of LED lighting products. In addition to the global automatic control giant Honeywell, the United States in the domestic production of the main business of Midea Group, also reached a high-profile lighting industry last year, to compete for China's huge market cake lighting.

At present, the low carbon economy has become the trend of the world economic development in the future. The new LED lighting industry, which is the core of the green eco lighting, has been attached great importance by the Chinese government. In October 2009, the national development and Reform Commission, Ministry of science and other six ministries jointly issued the "semiconductor lighting industry development opinions" put forward a clear goal: by 2015, the output value of the semiconductor lighting industry with an average annual growth rate of around 30%; functional lighting can reach about 20%; innovation capacity significantly enhanced, the upstream chip scale production enterprises from 3 to 5 home; industrial concentration increased significantly, leading backbone enterprises with independent brands, large market influence around 10; to achieve annual saving 40 billion kwh, equivalent to 40 million tons of carbon dioxide emissions.

It can be predicted that in 2011 when China's lighting industry hurricane surge, the involvement of domestic and foreign capital will bring industry consolidation, the industry reshuffle is coming.