International brands to enter the LED blue ocean market

According to the relevant industry statistics semiconductor lighting is recognized as one of the most promising technology in twenty-first Century, opened the third revolution in human society, which contains a huge economic benefits. In the past ten years, the global LED market size of the average annual growth rate of more than 20%; high brightness LED market to grow more rapidly, with an average annual growth rate of 1995-2005 annual rate of 46%, the market size in 2008 reached $5 billion 100 million, accounting for the proportion of LED market increased from 40% in 2001 to 80% in 2008. The conservative estimate of the market in 2012 the scale is expected to reach $11 billion 400 million. Market demand led to the development of the production sector, there are other large enterprises in the industry fought in this market. Many of the world's top 500 giants have entered the LED blue ocean market.

In the interview, Toshiba Lighting Planning Department Deputy Minister Mr. Fang Xiao said: at present the Toshiba Co in the traditional fluorescent lighting and LED lighting are involved, but the long-term development of the company and the work of the priority among priorities or LED lighting. As a veteran of the electronic information industry, Toshiba in this era of rapid development of change, not just an experience, but also plays a role as a pilot industry. With radar, transistor TV, microwave ovens, computers and other personal and business product changes, Toshiba can be said to witness the development of the times. It is by virtue of Toshiba group in its own semiconductor, drive and traditional lighting and other aspects of the mature technology in LED technology, Toshiba is very much at home.

Party secretary also said: Toshiba this brand to bring advantages and disadvantages of Toshiba lighting. Toshiba brand's enormous influence, no doubt for Toshiba lighting to open the market to bring a great advantage; at the same time, it is also the brand, so that in the market positioning, as well as the promotion of restrictions.

Through the introduction of the minister, we can deeply feel the LED lighting both in technology and in strategic planning is very rational and mature. Although the LED industry is very popular now, large and small companies have been diving into the room for this attractive cake. Big company's strategy is still in an orderly manner, according to their own technical strength, focus on their own direction of development, will focus on the eyes of LED lighting, is committed to the promotion and popularization of LED products.

Large companies in the enterprise brand promotion is also careful planning for products from the company brand image through the exhibition and forum propaganda influence, how to participate in the exhibition, enterprises will choose to participate. As enterprises in Shanghai lighting technology and application trends Forum, diversity, Party Secretary of the activities of the rich are given the affirmation, also expressed their views: "as the enterprise participants enterprises to participate in such activities can be divided into multiple levels, including the transmission of information, brand promotion, product introduction and transaction form some of the content is, we can reflect and reach at the event, some need to rely on the accumulation, is a long process. Activities at the time of the most important thing is to communicate the technical report is clear, the audience to listen to clear, this is the most critical to let participants have the experience. "

"Brand LED lighting companies, specifically stressed that the road plays a trusted, reliable brand image. "

The day before, government support for LED has been constantly strengthened, director of China ring Committee said, the government will be in the "12th Five-Year" period for 8 billion yuan from the central budget funds for the purchase of 4 million LED high road lighting products. In this regard, experts said, although the government procurement on the scale is not large, but that the state of the LED industry is a major positive, supportive attitude, compared with incandescent lamps, LED lamps can save more than 60%~80%, the service life is longer. However, since the launch of the LED lamp is not so fast to promote the speed, the key is the price problem. "The person in charge of a well-known enterprise in China". The market price of LED lamp is 3 to 7 times that of ordinary energy-saving lamp, which is called "noble product". Solve the problem of high prices of LED products can not rely solely on government policy support, the key lies in the enterprise to improve the technical level and production capacity, reduce costs. LED is the future direction of development of lighting, international brands will be able to shine with domestic enterprises. In the LED industry, now these giants are sailing into the blue ocean LED.

China's LED manufacturers who are still going to fight the price, fight the relationship, fight scale? The government in the early stage of this emerging industry, there should be a long-term plan to guide the industry to play a positive role, rather than just keen on a variety of energy show, environmental protection show". Surging LED lighting market, perhaps a new feast of Chinese manufacturing enterprises. Rational PK should avoid irrational thinking in the field of industry, in order to choose the right enterprise market principles, has led the development of industrial technology innovation will illuminate the brilliant future of domestic LED manufacturers.