Intelligent lighting highbrow spectrum "five steps" key

Intelligent lighting by hotels, exhibition venues, municipal engineering to noble residential buildings, into Home Furnishing, close to the common people, its development is experiencing a "tall" to "down to earth", in this transformation process, the intelligent Home Furnishing marketing has always been the focus of research and exploration companies. Here we have to explore intelligent lighting products sales and customer service service form etc..

Current status of intelligent lighting products

Although the current intelligent lighting has entered the homes of ordinary people, but gradually, when it comes to intelligent lighting, there will still be some people said this strange, for lighting products, they pay more attention to the function of lighting lighting products, such industry market tends to bring manufacturers greater sales difficulty.

The market is still in the primary stage

It is not difficult to find when visiting lighting stores, although in the industry of intelligent lighting is repeatedly mentioned, but the proportion of the proportion of stores are not many, therefore, the industry had conducted a related investigation, according to some lighting stores store clerk introduction, the current intelligent lighting products to consumers in general is a dimming with the further development of the industry, technology and market, similar products continue to emerge, the general use of remote control. One small part via Bluetooth and WIFI wireless mobile phone connection control function, but can directly use the mobile phone dimming is less and less, be able to use the remote control products in the store is hard to find.

Intelligent lighting electricity supplier praised

The rise of e-commerce for sales of lighting products can indeed bring new weather, because most people contact the electricity supplier to the young people, they usually contact with the network technology, more and more products for longer, tactile with gimmicks, stylish, intelligent lighting products online sales can attract their attention. However, according to the survey found that some time ago, PHILPS's new HUE smart bulbs sales on the electricity supplier channels, but also through the remote control dimming color such intelligent products. Investigate its reason, one is the price, the price of HUE intelligent light bulb is several times more than other basic intelligent products; two is practical, with respect to the function of HUE smart bulbs, other basic intelligent products is clearly more ground gas".

Denver Raidi: home market

All along, the application of intelligent lighting is mainly concentrated in the field of high-end business and public facilities, but the main growth point is still in the civil market. Industry sources said, "intelligent lighting has been out of traditional lighting products, is actually more similar to consumer electronic products, if defined as electronic products for everyone can expand the functions and play space will be infinite. "

Thus, although the smart lighting products in sales, indeed there is a certain degree of difficulty, because the problem of the price, function and so on, but there is no doubt that the future is expected to intelligent lighting is infinite, the current status of the industry are telling related industries manufacturers a message: To Denver intelligent lighting, combined with the down to earth intelligent product convenient sales platform is the way of development.

Service form of intelligent lighting products

Intelligent lighting products for its system of high technology, strong correlation, the probability of the problem compared to traditional lighting is high, if not in place in the customer service service, will not only affect the customer satisfaction of intelligent lighting products, it will seriously affect customer loyalty to enterprises. In this year's Guangzhou International Lighting Exhibition in Guangzhou, a smart lighting enterprise so said, "now more than 90% products of intelligent Home Furnishing cannot allow users to directly buy a home, directly installed on the use, these are not realistic, customer service service needs basically, and technical support, can be good enough intelligent Home Furnishing products. "

After service impact on consumer decision making

Careful consumers in the purchase of lighting products will be found, air conditioners, washing machines and other household appliances have to provide on-site installation services and cleaning services today, in the lighting industry, but there is a similar service. Aiming at the lack of customer service service is currently prevalent lighting market problems, industry experts pointed out that the lighting market competition more and more intense, but at present, the competition has only stay in the low-end price competition, many lighting manufacturers did not realize the importance of customer service service, have not seen the desire of consumers to customer service service. So, a lot of times, after sales service will become an important factor affecting consumer purchase.

It is understood that in the field of home appliances have expressly provided for the relevant parts of the law must be maintained for 5 years of supply, however, it is clear that this provision does not apply to lamps. Consumers have reflected, crystal lamp because the price is expensive, businesses do not provide cleaning services, and cleaning companies because the same reason is not easy to receive. Even, there are only a few days to reflect the light to buy a few days on the bad, because the awareness of rights is not high also.

In this regard, Han lighting chairman Yang Shixun said: an industry to be strong, a business to be bigger, one of the important elements is the unity of positioning and standards. "The industry experts also suggested that, on the one hand, consumers should strengthen their awareness of rights, not because the price is not high or fear of trouble and give up rights; on the other hand, manufacturers