Intel will spend $2 billion to promote the new logo shareholders have objections

In order to promote the new product identification (Logo), Intel will invest $2 billion in advertising costs in the global scope.

Intel said the day before, the replacement of the new logo, mainly because the company's business scope is not limited to processors, but hopes to expand to consumer electronics, wireless communication and health care market. After adjustment, the Intel logo was redesigned, the famous "Intel Inside" trademark "Leap Ahead" will be replaced. At the same time, Intel also plans to eliminate the famous Pentium brand.

For Intel to replace the new logo, not everyone can understand. "I know that Intel wants to expand its business, but I don't understand why it is necessary to cancel the current logo," said Samuel, chief investment officer at Trillium asset evaluation, a Jones shareholder in Intel."