Innovative design will be the only way to LED lighting

2013 was the industry known as the first year of LED, LED industry entered a stage of structural upgrading. In this Guangzhou International Lighting Exhibition, this trend is more obvious. As an important manufacturing base and the world's largest LED application market, China is increasingly optimistic about the international LED giants. LED has become the new situation of domestic lighting industry, and the light quality become the new industry concerns, the intelligence focus of many enterprises show, innovative design is probably the LED enterprises to get rid of one of the most powerful weapon of low price competition.

Industry: not yet into the winter

LED lighting was once regarded as the prospect of the sunrise industry, but the blind expansion of production capacity to allow the industry to enter the winter. According to the report issued by Guangdong Guangya Lighting Research Institute, LED backlight and lighting market demand, chip, packaging and application vendors full orders. Some entrepreneurs and industry analysts even believe that the outbreak of LED will open in the fourth quarter of this year, the next year will usher in the 7~8 boom.

"But the industry threshold is low, the government has high subsidies and preferential tax policies, many enterprises in the low-end crush, overcapacity situation is more serious. Dr. Pan Wenbo, founder of Guangzhou international lighting exhibition.

The result of low-end overcapacity, vicious price war fierce. "The various components of LED products have been standardized, as long as the purchase of these components in Zhongshan, you can assemble their own. Some small factories to hire a few people, procurement of various low-end components back to the production of LED products, and the price is very low. For example, a 3 Watt LED bulb lamp, if the purchase price of all components at a wholesale price of about $7, while the market can sell at least $15 or more. Of course, these low-end copycat goods, the quality is seriously flawed, which leads to fast decay heat is not good, the lifetime of products co.. Dr. Pan Wenbo said, under the vicious competition, the production of things will certainly be on the price of the goods, the results of a consumer dissatisfaction with the product, so that LED lighting is more difficult to promote the formation of a vicious cycle. "

Insiders said that LED prices are getting lower and lower, but the quality is getting worse, do LED companies can not agree with its own value, let alone consumers. So many years of development, LED is still the biggest problem, not only affects the heat and light, also affect the quality of life.

Dilemma: technical defects lead to export blocked

Under the situation of global energy shortage, LED lamps are the leading products in the lighting industry because of its advantages of energy saving, environmental protection, long life and so on. According to Chinese customs data show that in 2012 the amount of China's LED lighting exports about $5 billion 800 million, the United States, Japan and Western Europe is still the main market for China's LED lighting exports. But as in many countries and regions set a higher threshold for imports of LED lighting products, put forward the mandatory certification requirements for the application of LED lighting products. Only in 2012 the EU non food rapid alert system (RAPEX) informed China's exports of LED lighting products a total of 37 times. Among them, due to creepage distance or electrical gap is not sufficient to cause poor insulation performance was informed 29 times.

Insiders said that the domestic lighting industry due to the rapid development of local government support, but the direct result of the consequences of excess capacity, has issued the first LED days before the industrial planning support of Shenzhen, has quietly become the first city to quash the planning. Previously, Shenzhen has proposed to build the country and even the world's important LED industry R & D and production base, in 2015 the industrial scale of more than 130 billion yuan. This year, however, the relevant departments of the Shenzhen municipal government abolished the notice on the issuance of Shenzhen LED industry development plan (2009-2015) notice. Industry insiders pointed out that the abolition of Shenzhen's plan, which means that the government will no longer be LED production enterprises and the development of the financial subsidies for the industry, which may be another signal, the future will depend on market regulation.

One side is the market prospect attractive, while it is cold from the government and industry. From Jiangsu Tianying light photoelectric technology Co., Ltd. vice president Zhang Daobo said that at present the main problems faced by the industry is overcapacity, although there are a lot of enterprises under the banner of high-end brands, but from the technical indicators, such as demand is still low, estimated currently on the market, 90% of the products are low-end products. For the lighting industry, if the abuse, or further lead to the expansion of production capacity does not meet the market demand, or become bad hands. Prior to the industry also said that the Shenzhen municipal government to make the decision to abolish the plan, but also to avoid the LED industry has become the second photovoltaic industry.

Way out: innovative design out of low price competition

At the Guangzhou International Lighting Exhibition, several lighting giants have launched a new LED products, unlike last year, these LED products not only covers the commercial lighting system, and it covers the whole household lighting system.

Reporters on the scene saw, some manufacturers of wood LED lamps designed to get the favor of foreign procurement, but its quality, these foreign procurement or somewhat hesitant Zhongshan. KingSun sales department director Chen Guodong told reporters, in the LED market, in addition to other products are not downlight, mandatory certification of national standards. And the domestic chip manufacturers to achieve a very few, many are the choice of the United States and Europe patent brand. If you want to meet international standards, such as technology, needs and experience to meet the needs of the enjoyment of the domestic LED lighting products is difficult to do. In other words, if you do not get rid of the innovative design of low-cost competition model