Innovation storm to promote the change of LED commercial lighting model

Recently, the new world department store in the retail giant, 18 stores PHILPS completed the transformation of LED lighting in public areas for the new world department store, one person said, after the transformation of the market space of two changes, one is the energy saving rate of more than 30% stores each year can save hundreds of thousands or even electricity costs millions of dollars, which is sufficient to recover the full cost in the 2~3 years; on the other hand, after the transformation of the lighting to enhance the product display effect, enhance the attractiveness to customers, and create a more comfortable and enjoyable consumption environment for consumers.

Research shows that the layout of the different colors of LED lighting in the mall will be able to enhance the sales performance of 2%~5%. Bright, cold, light tones can make consumers spend more than 1.93% of the amount of money to buy the product, and if the light to warm the figure can reach up to 5.5%.

Today, LED technology is not only to enhance the sales performance of the mall, the arrival of the era of LED so that the field of commercial lighting is about to usher in a major change.

Innovation storm

It is foreseeable that innovation can create LED changeable lighting atmosphere counterparts, and the trend of change with consumers, it gives businesses more imagination and inspiration, to help businesses create a pleasant shopping environment, can greatly enhance the brand image.

The magic of LED is that it can make people's desire for consumption, psychology and the light of the commodity to produce a good interaction between, so called the light designer. Because of its good business prospects, at present the country to promote the LED industry unprecedented efforts, and major enterprises in the development of LED also invested heavily, according to the reporter, only PHILPS, the annual investment in the development of LED lighting with hundreds of millions of dollars.

A very powerful reflection of PHILPS innovation ability is the United States Department of energy light tomorrow award in 2011 (LPrize) a LED bulb, this is a strange appearance of the light bulb, it has 4 luminous cavities, each cavity and four cracks for cooling, central radiator, tail mounted a sophisticated electronic control system, used to adjust the intensity of light.

The reason why LPrize is so popular is that it represents the highest level of LED lighting technology: it can not only achieve the incandescent lighting effect, but also greatly improve the efficiency of energy use. It is 10 times the energy efficiency of incandescent lamp, fluorescent lamp is more than 1.6 times, as well as the same incandescent color temperature, it is also considered to represent a new generation of lighting technology in the future.

However, this is a small light bulb contains a lot of stories behind, according to the introduction, the birth of LPrize originated from a competition. In 2008, the U.S. Department of energy has set up a "LPrize" competition, this is the first government funded technology projects, aimed at promoting the development of ultra high efficiency solid-state lighting products, so as to replace the traditional lighting source, the major challenge is to develop a 60W incandescent bulb replacement products, the winners will receive a $10 million bonus.

To this end, PHILPS lighting set up by more than 120 from a global lighting expert team into the development of LPrize, the final LPrize to meet the U.S. Department of energy's harsh requirements, so won the award.

LPrize is PHILPS launched every year a number of new LED, and it is these products bring great changes to various lighting applications including commercial lighting, all businesses begin to enjoy by innovation such as PHILPS lighting giants earnings.

Motom men have paid more attention to the light to the consumer's shopping experience, in the past few years, has been the PHILPS LED product users, also benefited from. The company responsible person said, for any one brand, the quality, the high degree of recognition, is in a competitive market environment, the success of weight and lighting design is indispensable, this subtle design strength. "The success of lighting design to promote the development of the brand, although there is a lack of a broad spectrum of quantitative evaluation, but it really affects every one of the customers. "

Now, each brand has been more and more attention to the application of LED in the commercial field, its changeable and stable light can greatly enhance the brand's performance, thereby increasing the competitiveness. PHILPS lighting senior design director Yao Mengming said, he said, PHILPS lighting has a complete design service system, including the system of service products, customer service, provide a guarantee, follow-up improvement, so that the owners can no worries.

The latest example is the cutting-edge fashion brand ochirly in using PHILPS to provide professional lighting store for the overall solution. LED unique color lamp which is tailored to the belt, and the lighting design standard, and the design scheme is made into operation manual, PHILPS strictly control the details of that specific to each lamp lighting manual placement, to ensure the unity of the overall style of the national chain.

It is foreseeable that innovation can create LED changeable lighting atmosphere counterparts, and the trend of change with consumers, it gives businesses more imagination and inspiration, to help businesses create a pleasant shopping environment, can greatly enhance the brand image.

Pattern change

In the development of innovative lighting technology, lighting can not only enhance the store's own brand value, but also for customers to create a unique shopping experience, but also to change