Industry downturn LED home lighting to find substantial way out

21, sixth international outdoor lighting lamp exhibition held in Shanghai, led interior lighting exhibition also rujierzhi. 2011 of Shanghai, Guangzhou, Beijing, on the LED Lighting Exhibition Forum almost every month, without intermittent turns staged. Followed by the public nature of the industry is certainly a sign of concern. However, in the overall home industry downturn in the environment, LED lighting, especially in the field of home LED really as we see the surface of the fire?

LED Exhibition Forum thunder little rain

"There are so many exhibition forums on lighting, almost every month. We will talk about the Forum on the development of LED lighting industry, trends and so on, but the real implementation of the little on the action. In the sixth session of the LED indoor lighting exhibition, Shanghai, Liu Gengyan, director of the light bulb factory media told reporters.

Liu Gengyan executives in the majority of the participating brands in the exhibition is obviously not a case. When asked about the role of the exhibition for the brand, the development of the LED industry, almost all the answers are not optimistic. Exhibition forums and other activities seem to be just a tacit understanding of the industry in the form, after the end of the specific action is very difficult to see below.

Key factors restricting the price of LED lighting civilians

In recent years, the rapid development of LED industry.. The government attaches great importance to the promotion and application of LED lighting products, has adopted a series of measures to promote, but the "top-down" promotion is more focused on the macro consumption guidance, to achieve large-scale popularization of LED indoor lighting products, the price is the key. "Said the Guangzhou International Lighting Exhibition in Guangdong Dongguan KingSun Au Optronics Co chairman Li Xuliang in the recently concluded sixteenth session.

Admittedly, LED lighting in the field of Home Furnishing high threshold is the biggest stumbling block to civilians. However, in a variety of forums this year to participate in the exhibition, but rarely heard of the industry to discuss the specific substance LED price cuts.

From the beginning of last year, the domestic LED market suddenly optimistic, mergers and acquisitions at home and abroad to accelerate the process of integration of upstream and downstream enterprises, state-owned capital, private capital, have also entered the industry investment boom. The traditional lighting companies is seen by this block is not fully developed treasure like a flock of ducks of various types of LED lighting products, a time flooded the market.

At the same time, the imbalance between supply and demand immediately highlights. On the one hand, higher than the traditional energy-saving lamps, indoor LED lighting products prices several times or even several times to open a sales situation; on the other hand, sales of indoor LED lighting products due to the low production costs to decline, the price of natural high, thus forming a vicious spiral. The results of a random survey of market players in the streets show that about 60% of people said that the price of LED products is very expensive or very expensive, that is not less than 10%. This is also confirmed from the side of the current LED lighting products market embarrassing situation.

Prices look forward to joint efforts of the industry

Alan, chief executive officer of VantagePoint capital partners, a Silicon Valley investment firm, said that the price of LED lighting products will fall by 90% in the next 3 years (·). Each generation of light source is only recognized by the general public, become a household items, a broad market can be formed. But it can not do without the joint efforts of government and enterprises.

At present, LED lighting products in our country is still in the promotion stage, 2012-2014 global ban on the production of incandescent lamp will be implemented in accordance with the order, so that the incandescent lamp in the market in 2012 will gradually disappear. Insiders expect about three years later, LED will enter the people's lives in an explosive manner.

However, most of the LED lighting enterprises in order to survive and develop, but also still closely watching the Ten City million light semiconductor lighting application engineering pilot projects such as national support. Do not want to do the integration of resources in the field of LED home lighting, technology research efforts to reduce prices. After all, the national project is limited, to ensure the long-term sustainable development of enterprises and the industry as a whole, the industry as a whole to work together to reduce prices to open up a broad civilian market is the way out of LED lighting.

Hope LED lighting industry enterprises to jointly put aside the immediate benefits, less on paper, in fact, lower prices, so that LED lighting as soon as possible into the homes of ordinary people.