Industry discussion: LED lighting replacement era?

The first was recognized and recognized by the ordinary people's home is not LED lighting, but LED tv. This was in the boudoir "great lady" because the price is expensive and the resulting ordinary people only far view and not play. "". Today, LED TV has been well aware, LED lighting into the civilian market will be far?

Overall, the civil market in the second half of this year, there may be a decline in 10%-20% space. "The manager of the Southern China area lighting Shanghai Kerui photoelectric Development Co., Ltd. Shenzhen branch Zhu Ming said in an interview with reporters. In addition, Linsen lighting deputy general manager Lin Jiliang said in an interview: "the second half of the price will definitely down, the whole year is expected to average 20% year-on-year decline is normal. "This time with PHILPS, NVC, billion light as the representative of the LED lighting price surge, undoubtedly caused widespread concern in the industry, but also caused a huge impact on the industry.

Accelerate the pace of popularization of LED lighting

From the global energy shortage and environmental protection needs, LED lighting has become an irreversible trend. From domestic demand, on the one hand, the country has been included in the special plan in the development of LED industry in 12th Five-Year will be included in the state subsidies, in particular, to help open the terminal consumer market; on the other hand, there have been new capital and large enterprises to participate in the LED lighting industry, further exacerbated the market competition. Dou Linping, Secretary General of China Lighting society believes that, in accordance with the current momentum of development, LED lighting in the next 3 to 5 years there will be an explosive growth.

In February 17th, the national development and Reform Commission, Ministry of science and other 6 ministries jointly issued the "planning" semiconductor lighting energy industry, the average annual growth rate of output clearly promote energy-saving lighting industry LED about 30%, in 2015 reached 450 billion yuan, of which 180 billion yuan LED lighting applications. Planning shows: in 2010 the market share of ordinary lighting products was 27.50%, the traditional efficient lighting products market share of, LED lighting products are only 0.2%. The 2015 development goals are: general lighting products market share dropped to 10% or less, the traditional efficient lighting products stabilized at around, LED lighting products to enhance the share of more than 20%.

This means that the traditional lighting products market space will gradually be replaced by LED lighting. And to achieve LED lighting from 2010 to 0.2% share of more than 20% of the target must accelerate the pace of popularization in 2015.

"Price cuts will speed up the pace of LED lighting to replace traditional lighting. "The general manager of Shenzhen Paget Lighting Limited Zhu Yingzhi said that the price of LED lighting products decided to replace the speed.

Analysis of the industry, and now the LED lighting industry is experiencing a transition from the landscape, outdoor to indoor. In the era of replacement, LED lighting will be the first to replace incandescent lamp, energy saving lamp, halogen tungsten lamp, etc..

It is also seen this trend, Zhejiang Meyers Lighting Co. Ltd. he shouted "LED lighting to replace the era leader" slogan, Meyers president floor full Meyers e pointed out that with more than and 10 years of LED technology research and development skill and the integrity of the "patent chain", is committed to the LED lighting technology and application, and promote the lead LED lighting to replace the process of the times.

In addition, the traditional lighting companies to increase efforts to promote LED lighting also makes the entire LED lighting efficiency increased. "PHILPS, NVC and other big companies have a stable customer base, when these two enterprises prices, will lead a group of consumers to use original LED lighting, LED lighting to replace the traditional lighting to speed up the pace. "The general manager of Foshan Jiufeng Photoelectric Technology Co. Ltd. Shi Yinghui said.

Small business survival space was squeezed

Price to accelerate the popularity of the market has an important role, but it is not difficult to find that the survival of SMEs will be squeezed again.

Throughout the terminal market, low-cost products occupy the mainstream, and these low-priced products are often from a number of small and medium enterprises, and even workshop manufacturers. "Prices become their core competitiveness. Shi Yinghui said that when these have brand awareness, technical advantages and other enterprises to adjust the price of their LED lighting products, the price has been to win the small business is bound to lose the market. If these companies do not have their own characteristics will face the possibility of bankruptcy.

Shi Yinghui's company to produce LED T5 combination bracket, LEDT8 fluorescent lamp products, although the establishment of the time is not long, but because of the focus in the field so that it also has a small reputation in the industry. A lot of traditional big business dealers have to take our products, if these big companies to reduce their LED product prices, we certainly have an impact. "Shi Yinghui said, as small and medium-sized enterprises want to develop in the fierce price competition in the need for large enterprises neglected areas, such as a series of products of our new development, not only the light effect, the appearance is better, and the price is high.

Price will guide the industry price system

Shi Yinghui said: LED lighting does not represent a high interest in things, it is necessary to enter the homes of ordinary people. It is obvious that this price will effectively guide the industry price system.

We see July, mainland price decline for 7WLED lighting manufacturers Tongfang and NVC, respectively, representing a decline of 37.3% in June, 36%, the price is 49.5 yuan, 87.3 yuan, this is also the price becomes more and more reasonable sign.

Big brother class enterprises to grasp the pricing power of the industry, they will adjust the price of the product is bound to become the reference of its enterprises, accelerate the rationalization of the development of the price, and will cause changes in corporate sales policy. "Shi Yinghui thinks