Industry analysis: LED lighting industry should stick to go out

With the continuous development of the industry, LED lighting into the market, how to hold the "veteran" status? Clayton Christensen mentioned in the book "the innovator's dilemma", there are two kinds of enterprise innovation, continuous innovation consciousness (sustaining innovation) and innovation (disruptive innovation). Christensen believes that changes in the value system of the enterprise, that is, people use to evaluate the standards of product changes, did not predict the change of competitors will fail. So, under the impact of the LED, in the face of such a change in the value system, lighting veterans in the innovation should make what kind of choice?

The famous Guangzhou copper lighting designer, lighting design director Xu Qinghui believes that in history, the LED can only be considered as a new light source, and no more than when the fluorescent lamp, metal halide lamp, the greater the revolution. But from a micro point of view, the depth, breadth and speed of this change is far more than the previous light source. Therefore, the traditional lighting companies, the long term is a continuous change, in the short term is a breakthrough innovation and change. From the practical point of view, this is a breakthrough innovation, the difficulty is not small, unique traditional lighting companies in R & D, marketing, procurement, quality inspection team are not qualified for this new task, even the original sales and pipeline system may be overwhelming, need to add a lot of resources, or even directly by means of capital mergers and acquisitions, cooperation.

"The LED situation, the innovation of traditional lighting companies need to break through, but not every traditional lighting companies need to establish their own R & D team LED large, on the one hand is not necessary to repeat others the wrong way. "Dr. Senior Application Engineer Chen Wencheng OSRAM Asia photoelectric application design center said," now LED talent scarce, don't blind impulse, accurate positioning is crucial to the enterprise. Do not blindly impulse, not only to find reliable products to sell, more programs to provide quality suppliers, will save a lot of manpower and material costs. "

When the LED army broke into the lighting field go forward with great strength and vigour, whether the pattern of the entire lighting industry will change? Mao domain lighting general manager Li Zhipeng, was taking three male Aurora installed products project director pointed out: "the traditional lighting companies, LED can only be regarded as light source to bring innovative products to extend the nature, but in the concept of lighting design indeed bring a lot of innovation highlights. "In his view, on the Mitsuo Aurora, NVC and OPPLE - such traditional lighting companies, technology is not the biggest obstacle, because these companies market research, product analysis and research have certain precipitation. The traditional lighting companies are not necessarily the short-term force of technical problems, the key lies in the timing of market entry; pattern will certainly change, but more is the enterprise original accumulation of basic and post market operation to depend on.

Industry veteran marketing Chen Wei said: LED will change the existing pattern of the lighting industry, in the new situation, the traditional lighting companies face a breakthrough innovation. Compared with traditional light sources, LED is not just a simple lighting light source. It is the technical requirements are much higher, its technical threshold is mainly reflected in the chip power supply technology understanding, re design, heat dissipation and optical design, the appearance of the world, the life illumination light effect can meet the standard. Easy to do products, it is difficult to make a good product. For example, do a MR16 bulb, you need to match the traditional transformer heat lumens in more than 400, you can adjust the light, color better, the price should be moderate, there is no professional R & D is uncertain. LED overall lighting 100 lumens per watt, now few companies can do. "

The Fudan University, Dr. Lin Yandan believes that both the traditional lighting companies or LED new light source companies, there is no certain losers and winners, which has nothing to do with the market economy and products, and ideas related.