Indispensable three foothold to allow enterprises to stand firm LED display

Zhongguancun online news, a large number of domestic manufacturers of LED display, the industry is facing increasing pressure to survive, making many LED display manufacturers have to look into the eyes of overseas, out of the mouth of the road. Because foreign technology and quality of the product has a higher demand, no doubt raised the threshold of the export of LED display, so many opportunistic LED display manufacturers defeated. For the LED display manufacturers, it is not an easy thing to do a good job, to gain a foothold in the following aspects of the country may be the key factor.

First, establish a brand image

It takes a long time to establish a brand image, a good brand image is also to enhance their own. For the export of LED display industry, the brand is positively related to the national image. A good brand image is very important to improve the enterprise's influence and cultural soft power. Brand is also the most important intangible assets of enterprises. A lot of LED display manufacturers tend to focus on the energy and the scale will be bigger, but blind expansion will only lead to a lack of core technology and brand advantage in a disadvantaged position. Although China's LED display exports to everyone is a thriving scene, however, behind the gratifying, which also has a variety of problems.

At present, the biggest problem is the manufacturer of the brand and management awareness is low, low technology content, profit margins are very limited, the situation is not optimistic. In this regard, LED display manufacturers must unswervingly follow the road of brand economic development, establish a strong sense of brand, the pursuit of quality, pay attention to integrity. In addition to continue to enhance the LED brand image and influence, but also to create the image of the masses in line with the consumer psychology, enhance consumer confidence and loyalty to the LED brand. Only by allowing consumers to become the real users of the brand and loyal supporters, in order to become the intangible assets of enterprises, to establish their own image. Therefore, to establish a good image of export products, to win the trust of customers, is an important guarantee for the stable development of China's LED display export trade.

Two, improve product quality

In recent years, many enterprises in our country have different degrees of problems in the quality of export products. LED display can not be spared, with the rapid development of the LED industry, more and more LED display manufacturers are looking for opportunities to export, while the quality of the product gradually surfaced. The application range is more and more widely, people of high efficiency products and high quality products demand is also rising, which has put forward higher requirements on the quality of products, Chinese LED export enterprises are facing serious quality problems.

Product quality determines the value of the product. Domestic LED display want to share a slice of the LED market in foreign countries, quality is a very critical issue. Manufacturers should continuously improve the technological content of export products, the export trade should enhance the awareness of quality management, to ensure product quality; strengthen the information collection, information is not timely to avoid losses; export overseas, quality problems should be considered as the primary factor, especially in the current economic environment and the entire industry is the industry bottleneck obstacles we should pay more attention to the quality of the products. Only is responsible for quality, to win more customers favor, only to optimize the performance and quality of export products, good quality, can help China's LED display enterprises occupy a space for one person in the international market.

Simply ignore the product for export, this approach is not desirable. Only good quality products in the fierce competition to obtain long-term development. Only to improve the quality of their products, to provide satisfactory products for consumers, improve the market competitiveness of the products, to eliminate the low level of production and disorderly competition, can develop at this stage of the LED display market.

Three, improve after-sales service

In China, no matter what the industry is good, a good customer service service can not be ignored, because this is the final customer satisfactory manner; in the export process, the best way is to acquire overseas customers back rate. LED products export market share increased rapidly in recent years, with the increasing scale of exports, many enterprises have export disorder phenomenon, so the enterprises for overseas customer service service have not paid enough attention, and even some LED export enterprises customer service service is almost blank. The problem of overseas after-sales service has become more and more serious, and even become the bottleneck of the development of many LED export enterprises". Because of the failure of the product can not be resolved in a timely manner; in the problem is difficult to get substantive solution, will give customers a great deal of trouble. Such a situation will often result in negative consequences for enterprises, resulting in incalculable losses. When this series of undesirable phenomenon occurs frequently, it will inevitably lead to local consumers lose confidence in Chinese brands. How to establish a suitable after-sales service department, which is suitable for the export enterprises and the characteristics of overseas markets, has become an urgent problem for many enterprises.

Nowadays, the export enterprises lack of international marketing services, customer service and timeliness. This has become the domestic enterprises in the international market competition is a big short board. At present, overseas customers, especially large customers in the signing of a single contract, it is necessary to have the appropriate after-sales service. The enterprise but not to the customer the most satisfactory