India LED lighting market opportunities for Toshiba lighting production base

According to India's "economic times" reported in September 21st, due to perceived India lighting market segments huge potential opportunities, Japan Toshiba lighting lamp manufacturers plan through the establishment of production bases to expand the scale of investment in India and its subsidiary GreenStar research and development center.

Toshiba's goal is to increase the India market LED revenue in the next five years to $40 million, an increase of 40%. However, Toshiba's revenue base in the India market is currently about $4 million LED.

"Our main production base in China and Japan," said Toshiba lighting technology president and CEO Yoichi Ibi. "We are trying to see India as the next production base, not only for the local market, but also to meet the needs of the world. He also said that the implementation of the program will depend on the actual sales of Toshiba in India in the future. "

Greenstar technology and operations center director Sarosij Sengupta said, Toshiba will adopt a three pronged approach in India. "Toshiba will open up the lighting market in India, using the design and resources here, to build a global design center, where you can develop products for the global market for Europe, the United States, Japan," he said.

When asked whether Toshiba will use the India and the Middle East and African countries close to the geographical position, to become the nations export hub, Ibi said: "in the future, if we enter into these markets, India would be the ideal candidate locations. "

Greenstar was acquired in 2012 as part of the Toshiba group. Greenstar production of LED street lamps, LED high / low shed lights and LED billboards. In the India market, Toshiba uses Greenstar brand in other regions, using Toshiba brand or joint brand. "We will develop our business in India through the Greenstar brand," Ibi added. Greenstar started as a design center in India with a manufacturing base and a local supply chain.

Toshiba Co launched a new street lamp, is developed by the Greenstar research and development center and Japan's Toshiba R & D center. "The product will be available in Europe and australia. All products will be manufactured, assembled and shipped in India, "Sengupta said.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).