Income does not increase profits, the plight of the continuation of the layout of the channel LED enterprise beachhead

In the first quarter of this year, the main listed companies in the field of LED lighting in 2012 continued to increase income does not increase the momentum.

According to statistics, the 25 listed companies included in the LED, 2012 total operating income of $48 billion 409 million, an increase of 9%, the total net profit of $3 billion 933 million, down by 18%. In the first quarter of this year, the 25 LED key listed companies total operating income of $9 billion 888 million, an increase of 12%, the total net profit of $719 million, down by 3%. Industry continued to grow steadily, the overall profit is still declining.

The upstream chip serious excess capacity, dragged down the LED lighting industry profit growth; while the downstream need sea, make LED lighting prices continue to decline, and further reduce the spread of traditional lighting.

Upstream chip overcapacity

The 25 LED listed companies, in 2012 net profit growth of only 7, while the remaining 18 net profit has declined, and net profit fell more than 20% of the number of home.

In the first quarter, the 25 LED listed companies, net profit growth of more than half the number of enterprises, for the 14. Among them, Chau Ming technology, KingSun enterprises to reverse the decline in net profit situation, but Lyad failed to extend the 2012 net profit growth.

Specifically, the middle reaches of the packaging and downstream applications of the company's net profit performance is better than the upstream chip companies, which is mainly due to the serious excess capacity in the upstream chip, low operating power factor.

The 25 LED listed companies, the main business for the chip or chip business revenue, relates to a certain scale of a total of 6, in 2012 only LIAN opto enterprise net profit growth, the remaining 5 companies net profit declined significantly. Net profit in the first quarter of this year to reverse the downward trend of the 14 companies, only the same side of the shares of a chip company, and the remaining 4 companies involved in the chip business net profit decline trend has not changed. For the same side of the shares, the first quarter of this year, net profit growth is mainly due to government subsidies and other non recurring profit and loss support, which is difficult to guarantee the sustainability of profitability.

Overall, the first quarter of the LED industry is still continuing in 2012, income does not increase profits, but the decline in net profit significantly reduced. The main reason is: one is the phasing out of incandescent lamps and other policies to promote; two LED lighting products prices decline, the market penetration rate increase, the sustained and rapid development; three is the absolute space chip and package price decline is limited, prices continued to decline sharply trend will end.

Channel layout

Why this year's earnings is not good, first of all, the upstream chip overcapacity, and then the gap between the downstream channel has not opened, sandwiched in the middle of the people desperately competing, earnings must not look good. But LED lighting market, this year will certainly be a great change. Gong Weibin, chairman of the board of Shenzhen Ruifeng photoelectron Limited by Share Ltd so judgment.

This year will be a crucial year for LED lighting to replace traditional lighting. Gong Weibin believes that the momentum of the outbreak of the industry as a whole is very clear, the price of LED lighting has reached a level acceptable to the people. "

According to statistics, in 2012 the average price of LED fluorescent lamp fell more than 30% in the first quarter of this year fell by more than 10%. 7 WATT LED bulb lamp, low-end products factory price and sales price is only more than and 10, medium quality factory price more than 20 yuan, most of the terminal sales price of more than 40 yuan, the terminal sales price of 50~60 yuan belong to high-end products.

Because of this, this year may be the key to the construction of LED lighting enterprise channel. President of the Guangdong Provincial Association of lighting the Jian said, a number of middle LED enterprises are actively expanding downstream channels, including honglitronic, nationstar, Linsen, Elec-Tech merger NVC is also in order to get through to the sea".

Electricity supplier as a new channel, favored by LED companies. Tmall has appeared in a year sales of 300 million yuan of LED companies. Shenzhen unilumin Polytron Technologies Inc brand director Mei Zhimin said, tomorrow delta cat shop on-line in January 4th this year, January sales of 70 thousand yuan, in February despite the impact of the Chinese New Year holidays, but also has 90 thousand yuan of sales, March sales of about 300000 yuan, June should be over 1 million.

Pan Wenbo ready to join forces in June this year, the domestic leading enterprises LED, on-line mall of Aladdin. Pan Wenbo said, LED industry survival of the fittest obvious. The next three years, the LED industry will have 30%~40% or even 70% of the enterprises were eliminated. "