Incandescent exit stage LED brand channel is still a long way

October 1st onwards, from the beginning of October 1st to prohibit the import and sale of 100 watts and more than ordinary incandescent lamps. Incandescent out of line into the implementation phase, LED once again to the cusp. Not long ago, 2012/2013 semiconductor lighting products annual financial subsidies to promote the project officially publicity winning finalists results, of which 113 enterprises to participate in the bidding, the bidding products totaled 606, more than the traditional lighting companies including FSL, Yankon, acoustics, the history of Ford photoelectric, OPPLE lighting, Donglin electronics, silver rain lighting, Topstar, NVC lighting including, Shenghui lighting energy-saving lamps have won the bid, the subsidy manner comparable to the year, quite encouraging significance; however, most companies understand that the national level of the LED subsidy effect is the stage and regional, its impact on the terminal market very little.

As the Yankon company for three consecutive years, the national energy subsidies project marketing director Hu can say, "this is a benchmark event LED product to open the terminal market, but in the short term will not have obvious influence on the traditional lighting market share, the only previous behavior, more important is how successful sales promotion as well as the subject of the task of how to landing. "

From traditional lighting to LED lighting transformation of shame

Careful analysis is not difficult to find that, compared to the application of LED in our country at present more than 6000 companies, to participate in the bidding of LED enterprise is not much, only 1/60, the majority of financial subsidies or on the promotion of the ordinary energy-saving lamps, as compared to the ordinary energy-saving lamps occupy absolute advantage in price, in accordance with the the current LED several times the price difference from the point of view, there is a certain distance into the homes of ordinary people.

Thus, even if the policy has force, but through energy subsidies to reduce the price of LED lighting terminal is still not a reality, then the LED enterprise should how to borrow the policy of "force" to promote the development of their own internal, industrial transformation to go forward with great strength and vigour to seek the life?

Speaking of transformation, of course cannot do without the lighting product itself, with intelligent lighting technology continues to mature, the LED lamp has put a pair into a comprehensive modern social life posture, but looking ahead, its popularity is not very ideal, partly because the price is too high, is on the other hand, quality is not stable.

As everyone knows, is different with the traditional lighting, LED lighting has a different idea and mode, its raw materials and processes are extremely complex, the demand for information is high, and it needs more logistics system, and these are precisely the weakness of many traditional lighting: on the one hand, because the traditional lighting enterprise management thinking is lagging behind, resulting in frequent flow of talent LED lighting, which led directly to the R & D team is not stable; on the other hand, due to the LED lighting itself is facing technical and management problems, so that many enterprises can only choose OEM (OEM) mode, although this model can help enterprises to quickly cut into the LED lighting, but the "dash" will face the disadvantages of lack of stamina.

According to the reporter found that the production of LED lighting products FSL Wright, NVC and other companies of dubious; and until March to find someone OEM NVC, is once more because of the high level changes due to business shut down; what is more, the traditional lighting for continuous compression foundry cost, but also lead to product frequency trap "quality door", including PHILPS, OSRAM, OPPLE and other brands.

So, to some extent is the result of the foundry cause unstable product quality and high price, it has become a stumbling block on the road lighting business transformation, and spend lots of money to hire high technology development personnel, and set up their own R & D team, has become a successful transformation of the traditional lighting is a pressing matter of the moment.

Of course, in addition to the products to the "original", but also make the transition after the LED enterprises to keep pace with the times, make LED lighting civilian market opened, summarized some here for reference: one is that we should pay more attention to product decorative and aesthetic effect, according to the LED lighting products used by space the corresponding design style, such as classical, fashionable, European, American, fresh, luxury; two in sales, should pay more attention to the actual experience of consumers, at this point, LED lighting companies can convert the original trading platform transition platform for experiential scenario; the last is to LED lighting products as a part of the system and Home Furnishing activities together with integrated sales, in order to improve the lighting products market share, such as bright Mika shop in Shandong, engaged in lighting, cloth, furniture, accessories and other Home Furnishing with Products, completed with the Pan home industry combination.

Precise positioning of a small step brand building a big step

In a fish market, to attract the audience in the first time, what do you need? Some people say it is big, it was said to be new, it was said to be different, in fact, summed up a word - highlights, but also the kind of continuity rather than grandstanding highlights.

Of the lighting market, people say in the use of LED, but the specific who is, will not say why, this is a direct reflection of LED lighting enterprises in brand building is not mature; so for this emerging market, whether it is from the angle of view or marketing products to see, companies looking for the bright spot of their own is particularly urgent.

From the perspective of the product, LED lighting can be found from the following aspects of their own