In those years, on the "double eleven" of the myth of the four

"Double eleven" this folk Singles Day evolved from the shopping festival, after the successful operation of the master Ma, has become a global shopping festival". However, in the "double eleven" behind the myth, in the end what are some hidden secrets? We might as well take a look at some figures.

Myth 1: Double eleven sales record highs

We often see "XXX" claims "double eleven" sales reached XXXX million, instantly will look up, wow, "XXX" electricity supplier to do a good success oh! But behind it, these companies usually can really do much, but carefully conceal mentioning rarely mentioned. LEDinside to grab a sale of these myths of the sale of the mask, look at the double eleven Carnival doping effect in the end how much.

Monetary unit: yuan RMB

Note: in order to chart the effect, the figures have to do, double eleven turnover data for the original data 1/10

One way to contrast is to compare the average daily sales of 1~3Q. After comparison, they found that "double eleven" magic did fight on the amazing value, most manufacturers, performance increased by more than 50 times. A sudden surge in so much, there is a "double eleven" ship to sea, but what is the real deal, how much is a single brush, I'm afraid lengnuanzizhi people such as drinking water.

Conclusion: Double eleven sales really amazing, but does not represent the true level of business electricity supplier.

Doping test results: "positive".

Myth two: "double eleven" cheap

Many of the electricity supplier's propaganda is double eleven price can be how much discount and the like. The secret is that, in the "double eleven" before a lot of businesses will quietly raise the original price, and then the discount rate is very high, so that "chop hand family" feel like a big bargain, the actual and how?

Data will speak, in fact the data show that most businesses real transaction price and usually not too large adjustment, and not only lowered the limited, Hans, Wei and Zhou Ming NVC, the average transaction price of Hanyuan also increased than usual. Of course, do not rule out the double eleven there are some high priced products because of the larger discount than usual sales ratio, pulled up the average transaction price. But on the whole, at least there is no business to create that, wow, double eleven is really cheap, do not buy will miss, this year there is a chance. Those who buy crazy "Prodigal bitch" will soon find impulsive consumption.

Conclusion: the "double eleven" discount rate is very high, but the promotion of the sale of the means to raise the dark.

Myth three: "double eleven" panic buying are some of the "black sheep chop hand pussy"

Two year before eleven, will pop a lot of prodigal girls piece. This year the most popular one is the "husband + I love you * 3 = buy buy buy, and whether this piece is not a horse series to warm up the richest man servant, is the most practical and most people think that the main force of hypnosis, eleven are in charge of family financial panic buying lady Legion, to force female compatriots should not play the eleven pair of panic buying. As a result, impulse spending, consumption and regret to cut the image of the hand on the stick to the online shopping of female compatriots. However, in the lighting industry, at least in the lighting industry, this is a need to overthrow the conclusion circulation of false reports.

Voiceover: shopping network in the world distant prairie, the life of a group to buy the necessary materials of production and living creatures, from the virtual world to them, women are called "Prodigal girls", the male is called "the prodigal man", one can estimate the number of them in the end what species more and more studies on this species, scholars generally view is "population prodigal girl" has more advantages. But every time the ground is called "double eleven" season, the two populations will be a large number of. When panic buying something called a "light" and "light" of the necessities of life, "the prodigal man" will have a number of significant advantages of population.

Myth four: businesses actively participate in the double eleven Shopping Festival

"Double eleven" before, Tmall and Jingdong, the two major electricity supplier platform around the bombing of advertising must let everyone enough, it seems that there is no "double eleven" people won't buy anything. They tried to bluff everywhere in the "double eleven" at a time of panic buying and businesses no matter ready or not are coerced to participate. Although we all know is trading peibenzhuanyaohe, but looking at competitors be in full swing package shipments, "turnover" Cengceng rub to jump, which can endure the cool got on the edge?

However, the data show that the number of active participation in the dual eleven lighting businesses in 2013 was significantly reduced. Light source products to participate in the activities of the Tmall business from 65 to less than 19, while the lamps also reduced from the home to the home of 22. Businesses involved in the double eleven activities on the choice, it seems more cautious. That kind of thing to make money, apparently not a small number of small and medium-sized businesses can afford.

Conclusion: Double eleven is not so much the carnival of buyers and sellers, it is better to say that the electronic business platform and courier company holiday. "Double eleven", how many false leave you?

Author: the author of this paper has not, not, will not deny you electricity supplier business to make any effort to pay for performance, and