In addition to the government, who is willing to pay for the LED?

EMC "deformation" to explore the business model

In addition to the government, who is willing to pay for the LED?

In the thousands of miles in the project tasted the EMC mode (contract energy management mechanism) sweetness of Chancheng, is planning to EMC deformation mode, to promote the indoor lighting market LED. Reporters yesterday at the Foshan LED interior lighting business model seminar was informed that Chancheng plans to GEMC, G2EMC, PEMC and other different variants EMC to promote indoor LED lighting.

However, being regarded as the best energy saving LED seems to face an embarrassing situation: in addition to EMC, LED face the terminal market nothing. Last year, the National Lighting Alliance announced LED sales of 120 billion yuan, but we have found in the terminal market survey, the terminal almost did not understand LED. President of the Guangdong lighting electrical association, said the whole, LED most of the orders are flowing to government projects, the terminal market business model can now be said to be zero.

Is the price drop coming?

LED prices have been falling. FSL Lighting Association President Wu Yulin told reporters that in recent years the chip price of about 20% per year rate of decline, "now energy-saving lamp price has been stable at 6 yuan to 10 yuan, the general LED lamp price from 50 yuan to 300 yuan down to 30 to 100 yuan. "

According to the U.S. Department of energy's forecast, the lumen cost of white light LED packaging will be from 2009's $25 /klm (lumens) down to $2 in /klm in 2015, the average annual cost of more than $30%. Yesterday's seminar, the industry believes that, 2011-2012 will be the fastest decline in LED and traditional lighting spreads the time period, LED lighting penetration will produce a leap in this period of growth.

However, the price of LED is still several times the price difference with the energy-saving lamp, which makes it difficult for the general public is not acceptable to energy efficiency, even if the user does not dare to use. LED energy saving effect is obvious, but the cost is too high, we are just trying to use a new sanitary ware exhibition hall, but also dare not fully spread. Dongpeng ware general manager Cai Chuyang said.

Data show that in 2012 about two times the cost of LED lighting will be reduced to a fluorescent lamp, such as the calculation of the LED relative fluorescent lamp is about 2.5 times, will make life, around 2012 the total cost of LED lighting ahead of fluorescent lighting.

This makes the company eagerly look forward to China's elimination of incandescent roadmap can be released as soon as possible. The industry believes that the pace of development of LED is much faster than the market, traditional lamps still occupy a large number of markets, only forced out, in order to make room for LED market.

EMC "deformation": the best solution for indoor lighting?

No national level of universal policy, LED ahead of the concept can not be accepted by the market, EMC become life-saving straw.

Chancheng completed 12500 LED street lamp replacement, the effect is very good, the energy saving of 9 million yuan of electricity tariff, we plan the whole 12th Five-Year, during the completion of the 57 thousand lights 1. Li Juzhen, deputy director of the Chancheng Economic Promotion Bureau said.

The key to the promotion of LED street lamp is the EMC contract energy management mechanism, which is guaranteed by the government, and the LED enterprises benefit from the energy efficiency. However, it is impossible for the government to provide guarantee for indoor commercial lighting such as stores, department stores, hotels and so on.

A EMC "deformation" scheme thus generated. Chancheng proposed GEMC, G2EMC, PEMC and other variants of EMC, to attract Guarantee Corporation to provide a guarantee for commercial EMC, and property management companies to replace energy companies as the main revenue, EMC contract to use LED.

It is reported that the new model will be used in the eastern city Haisheng environmental protection industry.

EMC is expensive for LED, users do not want to spend money on the market characteristics and applications, but there are companies that are not the best time to enter the interior lighting EMC.

"The longer the LED lighting, the more energy efficiency, the more obvious investment recovery, which is the characteristics of EMC. Compared to 10 hours a day lighting up to LED hours of street lamps, indoor lighting time is usually only a few hours, EMC mode effect is not obvious. "A person in charge of Guangdong Zhao believes that.

Individual case

High cost users hesitate

LED has not yet found an independent business model

Whether it is thousands of miles one hundred thousand, 10000 million light or EMC, the government is one of the key drivers. LED benefited a lot, but it is faced with an embarrassing phenomenon: the removal of EMC mode, LED has not yet found an independent business model independent of the government.

Last year, we conducted a survey in the terminal market, was surprised to find that the terminal does not understand LED. Vigorously promote the government, the media also has a lot of reports, but in the terminal market, but the user pays for the LED rarely. Quan Jian quan.

According to its introduction, last year, the National Federation of lighting products lighting sales data released, of which 300 billion yuan of traditional lighting, LED also reached $120 billion. However, the terminal market does not feel the presence of LED, where the flow of 120 billion yuan?

The government provides a large number of LED orders, but this is clearly not sustainable, LED companies need to find the right business model as soon as possible. Insiders admitted that the current terminal market in addition to know LED energy saving, no other features. At the outset, energy-saving lamps and incandescent lamps with the use of the interface, convenient and quick to replace the incandescent lamp, but LED is completely different products, the use of the terminal there is a great deal of confusion. Quan Jian quan.

Cai Chuyang believes that there is a great difference in the installation and use of LED, the user's dependence on the product provider is extremely high, the need for enterprises to provide installation guidance and kimono