Ideal never far cheap LED into reality

January 2010, D. Light Design CEO Ned Tozun solar LED lamp led their product design and international sales team in Hongkong. In the formal establishment of the company 4 years, D. Light Design to more than 40 countries around the world to sell cheap and affordable LED energy-saving lamps, so that people's lives have been completely improved. The company's branch offices throughout the United States, India, and Tanzania China, at the same time as social enterprises, in addition to the sales of products for low-income groups, they also work together in international aid agencies and non-governmental organizations (NGO), to Haiti, Chinese, Pakistan, Japan, East Timor and other places of the affected families free their solar LED lamp.

In March this year, Sam Goldman and Ned Tozun, the two founders of the company's management responsibilities transferred to the more experienced Donn Tice, turned to focus on products, customers and sales. For the establishment of a branch in Hongkong, China, Ned said: "Hongkong is not only close to the production base in Shenzhen, but also an important hub in the region, is conducive to connect to markets in Asia and africa. In addition, a large number of Hongkong design talent, but also the concentration of distributors, to facilitate us to find excellent design talent and suitable distributors. "Overall, Hongkong is a very convenient international city," he added. We have considered other locations, but we have found Hongkong to be the most efficient. This is very important for our control of operating expenses".

Origin of energy-saving, high-tech and public welfare

D. Light is a collection of energy saving and environmental protection (solar), high technology (LED) and public welfare (Social Enterprise) three elements of the taste of the tide in a business. It is a typical "School of origin", can be traced back to the Stanford University School of business, called the end of the purchasing power of the design of the course. This course teaches students how to use the world's best design principles to design products that will change the lives of people living in the bottom of Pyramid.

Ned said that in 2005 he and Sam in the course of the project and co founded the company's Wu Xianyi, ·,, who met, such as. After spending a few weeks to do research in Southeast Asia some poor village, they found a lot of family income more than half of the bear bitter hardships of income to buy kerosene lighting, which caused a great burden on low-income individuals.

Another founder of Sam once in the West African state of Benin made the Peace Corps volunteers 4 years (PeaceCorps), see the local people because there is no power supply and use of kerosene, the high expense to make their lives become difficult. Sam wrote in his blog that his neighbor's son had been turned over

Kerosene lamp burns to become the cause of his choice of LED energy-saving lamps to change the lives of the extremely poor people.

Kerosene is a very expensive and very low brightness lighting fuel, which can easily cause carbon dioxide pollution and fire, the human body easily lead to suffocation, burns and other injuries. According to Laurence National Laboratory (LBNL) statistics, the main source of greenhouse gas emissions in developing countries is dangerous and expensive kerosene fuel. A kerosene lamp discharges 1 tons of carbon dioxide in its life expectancy of about 5 years. Every year more than 1 million tons of carbon dioxide is emitted into the atmosphere by kerosene lamps burning all over the world.

In 2005 Standford's class, several young people think of solar energy and LED's innovative technology can provide a cleaner, safer, brighter and cheaper lighting products for people in poverty. The technology has developed products to improve the electricity supply area of people's life, this initiative has become Sam and Ned D. Light's inspiration. It lights up the minds of Ned and Sam, and lights up the lives of many struggling people.

In 2006, they will focus on course to the light emitting diode design of solar powered lamps (LED) model, and decided to carry out commercial operation, began to constantly improve the lighting design, which can be used in no power supply of rural households. In 2007, they won the design results of the GSVC (Gl o eSocial Venture Competition) public entrepreneurship contest second and the Social ImpactAssessment social impact assessment of the awards in. After raising nearly $6 million of venture capital in India and the United States several well-known Vc firm, coupled with the prize to participate in the competition, D. Light Design officially began its business. LED lights a profitable way

They worked in India state (Orissa) of the trial, obtained very good results, Sam said in an interview, where people if there is not enough money, you can pay for energy saving lamp through the small sum credit payment plan. "These families have been living off the rocks, earning less than $12 a day, and now they can double their income, because they can make crafts in the evening". He added that buyers no longer need to spend two days a month in the field to buy kerosene, saving time and transportation costs.

D. L I h t is very concerned about the actual needs of the people of the consumer base in Pyramid. Ned said that the entire team in the design stage of the product has been a lot of market testing. In order to understand the feedback and opinions of the poor people, they spent a lot of energy to the villages of many countries in the world, to interview the villagers, to understand their hard life and the demand for the product.

After the launch of the product, the company