ISuppli:AM - OLED will be the first choice for mobile phone screen

Market research firm pointed out that the day before iSuppli, using matrix organic light emitting diode (AM - OLED) as the main screen of the mobile phone will gradually occupy the mainstream, and become the main driving force to promote the growth of the market. Expected from 2009 to 2015, the phone's main screen OLED display shipments will grow by up to a factor of seven, to 2015, the global OLED mobile phone main screen shipments will grow from 22 million 200 thousand in 2009 to $178 million.

ISuppli small and medium size display market analyst Vinita Jakhanwal said, compared with the traditional liquid crystal display, AM-OLED can provide better image quality, especially in contrast and reaction time, and the power consumption is low, it can extend the battery life for the intelligent mobile phone to the Internet based, AM-OLED can prolong the working time that is more conducive to the consumer market competitiveness.

Jakhanwal, AM-OLED, WQVGA and QVGA can achieve higher resolution, it is suitable for large size mobile phone as the main screen, plus the price decline and improve product yield, but also makes AM-OLED more economic value in the mobile phone application.

Although a substantial increase in AM-OLED can be expected, but in the next few years, the proportion of OLED in the overall mobile phone screen shipments, is still at a low level. 2013 is expected to account for only about 6% of total shipments, up from 2009's $2%. ISuppli also pointed out that the current restrictions on the popularity of OLED factor is only two suppliers in the AM-OLED market, and the limited number of manufacturers.

In addition, iSuppli and pointed out that since 2010, the phone's main screen will become the largest application area of OLED, and continued to lead in 2015. Compared with the current market dominated by LCD, OLED main screen is a very attractive growth market. From 2009 to 2015, the annual growth rate of global OLED mobile phone main screen unit shipments will reach CAGR, compared to OLED, from to 2013, the annual growth rate of all types of mobile phone screen is only 8%.