IPO soon OPPLE lighting revenue and Channel Secrets

In June 24th, OPPLE lighting has submitted a prospectus to the China Commission, according to the book the first prospectus disclosure of the draft submitted to the SFC website on OPPLE lighting, LED net for the most attractive sales revenue and outlets two do analysis.

The OPPLE lighting prospectus, the company intends to issue not more than 58 million shares, the proceeds of 230 million yuan will be used for the production of LED projects, 470 million yuan for the construction of marketing network, which shows that OPPLE lighting in the future focus on?

Four product layout to achieve overall revenue growth

According to OPPLE lighting prospectus shows that its main business includes the products according to the people Home Furnishing lamps, light source, commercial lighting and lighting control and other four categories, accounting for more than 99%, the production mode of homemade and OEM.

OPPLE lighting production and sales of major products in 2012-2014:

The company from 2012 to 2014 to achieve revenues of 3 billion 125 million 37 thousand and 800 yuan, 3 billion 367 million 180 thousand and 800 yuan and 3 billion 819 million 211 thousand and 300 yuan, net profit of 429 million 294 thousand and 900 yuan, 478 million 815 thousand and 100 yuan and 300 million 848 thousand and 700 yuan, the income scale overall growth trend, but the decline in the level of profits.

LED net refinement of the OPPLE lighting in 2014 the overall revenue, the product revenue accounted for as and comparative analysis, found that Home Furnishing lighting and light source sales accounted for more than 60%, while the Home Furnishing lighting individual products accounted for nearly 40%.

In this prospectus, said that in recent years, the gradual increase in the level of consumer income, the need for personalized home lighting, decorative enhanced results.

According to the proportion of OPPLE lighting market in 2014 can be seen, the domestic market is the main sales market, accounting for 92.72%, of which central, Southern China, West China, central China is the focus of the sales area. While overseas accounted for only 7.28% of the company's annual sales. The foreign market, for OPPLE lighting, has just started, although has gradually increased the layout of the foreign market.

Sink traditional channels to strengthen E-commerce

With the advent of the Internet wave, O2O for dealers who, whether willing or not, in fact, are experiencing a battle to see the integration of channels of smoke. The model of "O2O" brand enterprises require dealers to provide a strong line of support and service experience, in the past have been repeatedly stressed that sales of shipping capacity will be customer service and customer experience, more small and medium-sized dealers are facing a transition pressure.

And OPPLE lighting as a traditional lighting chiefs, its channel layout is how? According to its prospectus shows that OPPLE lighting dealers shop has more than 38000, of which more than 15000 in Southern China area, but also the core area of OPPLE lighting sales.

Channel integration tide, in the traditional channels, OPPLE lighting on the one hand to strengthen the channels to the three or four line of the city and township sinking, increase the number of outlets; on the other hand, increase investment, improve the store customer service, improve the user experience; and for the relatively weak overseas channel market, OPPLE to speed up the layout in the Middle East, South Asia. And South Africa market based on the increase in Europe, Brazil and India market development degree. And e-commerce, it is to increase the electricity supplier channel construction, stimulating sales and brand promotion. (above all data from OPPLE lighting prospectus, text / China LED network SKvay)

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