How to take the road of LED lighting market "Internet"

In the popularity of e-commerce today, online shopping has gradually penetrated into the life of the lighting bit by bit. As for the majority of users do not know the LED lighting, it seems that is not a fully mature road. But from the brand manufacturers have to extend the network channels, brand flagship store operation is not difficult to see the great potential of the channel on the line contains. Although LED lighting still exist many problems, for example, the price war, technology is not mature, but in the wave of e-commerce, LED enterprise to adapt to the environment, better living, had to find a way to expand the channels. Here on the LED lighting market to explore the road of e-commerce.

The feasibility and necessity of LED electricity supplier model

In the industry have been talking about the topic of LED lighting product development e-commerce model. LED products can do e-commerce, can do! Everything can be done! As a new sales channel, LED products to choose the feasibility of e-commerce model? This is the first thing we have to understand the good macro environment is also a business failure, and then the bad micro situation is also a rich man, the fact that. So the final decision LED e-commerce platform is good or bad consumer market - is there so many people to buy LED products? Is there so many people to the purchase of lighting products to the online shopping platform. If this is happening, then there is no need to worry about the survival of LED e-commerce business model.

Because the logic is very simple: in the attention economy, are more and more consumers to spend more time on this platform, and if so, this platform will produce value, leaving only the value of cash only practices. If the majority of consumers want or are willing to buy things through online shopping this form, then the core, is nothing more than you can find the value of the release point, before the three will return to our basic point of the problem mentioned.

No matter how to solve three basic problems, can be determined by electronic commerce as a new business mode, production enterprises, circulation enterprises and consumers into a new world of Internet economy, digital life, but also makes the sales channels to expand and extend the variety of goods. In the e-commerce environment, people can no longer be subject to geographical constraints, in a very simple way to complete the more complicated business activities in the past. At the same time, have not yet entered the public large-scale circulation market, LED lighting products are still fighting in engineering channels, channel innovation based on the needs of electronic commerce has also been mentioned, and how to consider the new channels of e-commerce, the discussion continues.

Who will control the pricing power of LED products?

This issue does not relate to the LED industry can use e-commerce, but the relationship between LED e-commerce can do a good job. How to face the confusion of the product price system, consumers how to choose? This is the difference between industrial enterprises and consumer goods companies. Online sales of LED product pricing who will control? How to price? This is the development of e-commerce LED industry needs to be improved.

Who are your target customers?

For any enterprise, the most important is the positioning of the target customers. LED industry is currently most direct customer product is B (Business) instead of C (Customer), because LED lighting products has not really popular, in this case, LED lighting is the first to consider, how this good incandescent lamp policy in the country, the product quality and enhance brand reputation.

How to improve the visibility and credibility of enterprises?

Here's the visibility and trust, simply say two words - brand. But the brand is not only refers to the product brand, but also refers to the industry brand, the current domestic public awareness of the LED brand is in its early stages, there is no clear understanding and understanding. From the perspective of advertising, LED e-commerce as a new thing, it is difficult to reach the public perception. As in the same year, Alibaba, but also need to wait for the right time, by an east wind, in order to show its vitality.

In addition, with the development of customized LED industry, the demand for customer characteristics as the starting point for product research and development, but also determines the electricity supplier channel sales model. Customer is the product of the decision maker, what kind of customer needs, the enterprise will produce what kind of product, which is consistent with the positioning of the line sales. Industry customized electricity supplier operations, the LED industry is different from other consumer goods industry electricity supplier's biggest feature of the road, but also the biggest difficulty, the professional level of the electricity supplier sales personnel requirements are very high.

Of course, in addition to these, may also pay attention to a number of other things, such as: LED lighting in the development of e-commerce has not violated some of the more traditional channels of public business, or engineering businesses, etc.. If the price, channels and other aspects of conflict may also lead to some failures, which is also the key to consider.