How to play Internet plus the store will be the lighting industry has become the winner?

According to the Asia Pacific LED lighting alliance reported that the lighting industry online shopping mall from around 2005 has begun, but because of the characteristics of lighting products, then the effect of online sales is not ideal. Sales of lighting products is the most important to the floor, and the core strength of the floor is the store; at that time, the sales of lighting products, whether online or offline, are inseparable from the store.

Lighting industry in the mobile Internet era this war without smoke, if you can survive, whether you enhance their core competitiveness, whether you are in the impact of rapid enhancement of store profitability, which is the key.

Every time after the war there will be some countries quickly strong competition and the impact of each will produce some more brands, the key to see you have no confidence to embrace competition, you have no sense of crisis? The consumer is feeling, is unable to do the electricity supplier. Therefore, we must strengthen the service system, make accurate positioning, identify the target customers, doshop moved doshop marketing, data analysis and management, to manage goods, shop personnel management, store management, inventory management, VIP management, sales management, sales management and so on. In the lighting industry this war, your competitors fell down, you are the winner in the future!

With the arrival of the era of mobile Internet, let us a lot of offline store boss panic, but we are also very pleased to see that many bosses also gradually love and keep up with the pace of the trend to adapt, and from their own store started to upgrade transformation, on the basis of national characteristics of mobile Internet era consumers, even recruiting team net opened online Internet or mobile internet shop, the store and their electricity supplier integration, let the store as a brand carrier of the soul.

WiFi

For their own customers to create their own shop in the wireless internet access parity conditions. Store can buy a wireless router, or download 360 free WiFi, using the store connected to the computer network to create a free WiFi signal. Large area of super business, you need to implement a wider range of WiFi coverage project, the store will be WiFi transformation.

Data oriented

2015 Spring Festival universal grab red told us, WeChat micro marketing to make traditional PC become a fossil! Keep up with WeChat to do micro marketing and offline store of the future, only in their own stores in the WeChat public platform application, setting, to generate two-dimensional code, after the mobile intelligent service line binding machine construction Online stores end micro the official website and micro mall. By the end of the line after the construction of the smart phone server stores micro official website and micro mall to carry out a series of activities, summed up the data related to the interaction of consumers or distributors.

On-line

No matter the size of the store, the line stores early or early the online operation -- we can early at the PC end of the mall or the mobile terminal micro official website micro mall to carry out online promotion activities, new products to inform other sales activities; moves have their location based on directional for the surrounding people also end promotion; can WeChat and WeChat group of friends (or otherwise) of some basic customer management and maintenance; can also through the online way to find suppliers under orders.

Experience forced grid

Especially in the consumer shopping this link, "forced" high consumption experience, also not personally experience and personal senses come too; forced grid of high consumption experience, and cannot replace the male and female friends, bestie, products, etc. the streets to get in, try, than the kind of goods the fun.

Full channel

In the face of the deepening of the fragmentation of consumer behavior of mobile, the future must vary with the consumer behavior in the track, can more access to their appropriate space and time, the media and the carrier to four-dimensional matrix marketing lineup, and in this four-dimensional matrix matrix below, with space matrix, media matrix vector, matrix and contact time matrix of some refinement of matrix support. This concept of the upstream lighting manufacturers, brand operators, channel operators, but also for the physical terminal stores.

Diversification

For many years, not all stores have been poured into the online e-commerce alley, at least those who need online say clearly, clearly, feel and trustworthy commodity, is inseparable from the line entity stores, also cannot do without in the physical store storage display even the kind of look like.

International senior experts predict the trend of fashion Bible, "VIEW" magazine head David sand (Daivdshah) forecast, "no matter how strong business momentum, the store will become the final winner!" in the theme of "the end of the final analysis before the youth" health live Mini lectures mode, senior international trend prediction, fashion Bible "VIEW" magazine head David sand (Daivdshah) to direct views of the future at the counter current consumer trends change trend, find the excitement for the future of the store.

The next period of time, the consumption trend of Chinese will have some nostalgia phenomenon, such as the lighting industry's marketing, it is a kind of irreplaceable tactile experience, you can feel the projection of commercial lighting in the store, feel the lifelike effect on display props to the marble