How to challenge the international giants? On the Leap Road of Chinese LED Enterprises

[Chinese LED invited] recently read, published on the LEDinside website "NVC promised not to do Kodak second, PHILPS" the challenge, the solid words had to admire the NVC, their courage; but can only say that there is little to challenge the courage to challenge the strength.

China enterprises are so set aside the enterprise scale, the strength of enterprises, are advertised on the domestic or international leading "," photovoltaic industry leader, the leader of "LED lighting industry pioneer" out of Asia to the world "LED lighting to illuminate the whole world" and so very loud slogans, but in fact is open at the end of the enterprise broken pocket products like a messy grocery store; the real work, do product companies often just do, unlike some companies are always on the China shouted, sounding.

In the past, I do not know how to lighting, do not know the light, gradually understand some. In the domestic manufacturers are advertised their products how energy saving, how good, how cheap the price, PHILPS and other international giants actually say very little.

In 2007, PHILPS launched a product called color LED, even to the present, there are many manufacturers in the world and even in the world is still doing touch dimming technology living. A few days ago, PHILPS has launched a smart product called Hue, a $59, also do not see PHILPS itself first in the world, but that it will guide the majority of domestic manufacturers competing to imitate, imitate to imitate, but to understand the people of PHILPS light explains it is not easy; PHILPS has accumulated many optical technology years? How many years has accumulated the understanding of light? Those knowledge, culture is precipitated by the need to inherit in the enterprise, it has a subtle function.

Back to look at us, can make the product price, do light, grab market share is good; PHILPS is qualitative, and what we do is, not in a class; therefore, this challenge is the courage to come back to take the train.

Look at any of the typical works of a city, why people are always able to bid for the high price of PHILPS, and our companies are in the price? Think about it, not to say that the challenge in the mouth, but to put it into action.

PHILPS Hue has put domestic enterprises far behind, seemingly very simple principle, PHILPS products and our products are definitely not a grade, dare to call PHILPS $59, and we dare to call 59 yuan or less, for a period of time the market will have similar products.

This kind of thing happened in our country within the industry has been flattering, the first few months of this year saw a CREE to launch $10 below the LED bulb, and our country is under 5 yuan RMB, what concept? Products in the domestic market can only say not only lower the minimum, or not the garbage only more garbage, it is worth reflecting on our enterprise why suicide? Why don't you look far?

Of course, an enterprise is the more respected NVC NVC, products can still be in the country, the PHILPS may NVC market share grab part, but revenue NVC will never catch up with PHILPS, is 10 years NVC will go to the PHILPS front, PHILPS has only really leads the development trend of the entire lighting industry.

LED as a light source should be a new concept of lighting, and a new lighting disciplines, and our domestic enterprises? When we are still struggling to pursue a light effect, we are still talking about what color, we are still talking about what the efficiency of power supply, also for cooling head, still light, waterproof and so on work, and of course still so much to worry about the certification, but PHILPS has done "dazzle", popular we are still strong, when riding a bicycle, PHILPS has surpassed the car on the plane.

About LED lighting, PHILPS has a window into the future development trend of lighting, this trend is the integration of light-emitting components, optical theory, optical science, popular, and even human behavior development and so on, on the inside, how much we know? If these are a smattering of knowledge, do not talk about other people's position.

Challenge is a good thing, but blindly optimistic self, blind to indulge proud as Lucifer, will be like, only with the enterprise go astray.

The enterprise must accumulate, to study on the future development of the judge ability, this ability is not limited to the technical field, in the industry, but also have certain social, the correct result is judged beyond, only with this ability, will have real bottom gas challenge people. Hope that the future of China's LED companies have been imitated, never been beyond the day.

Wen / Meng Qingyun