How to build the core competitiveness of Chinese LED display Enterprises

With the rapid development of LED industry, it also brings a lot of practical problems. Under the pressure of severe internal and external economic environment, China's LED display industry has experienced a thrilling price fight and baptism. Has Shenzhen optoelectronic industry 10 strong junduoli, as small and junduoli famous vision optoelectronics, and then recently pushed the wave of rumors hibo photoelectricity problems and phenomena, in this series, to the whole industry has brought a lot of "the same life dependent" sigh,

In addition to sigh, LED display business is more to reflect on how to create their own core competitiveness in this competitive environment, how to be invincible. The LED display has been widely used in advertising media, sports venues, theatrical performances and other fields, has become the most mature as a market segment Chinese LED applications. According to the Institute of Engineering LED industry data show that: as of the end of 2011, there are about 1210 domestic LED display manufacturers, LED electronic display output value of 21 billion 900 million yuan. Small scale, low industry concentration, is a true portrayal of the current situation of China's LED industry.

The development of every industry, from birth to maturity in the process, basically have experienced a "achieves guku million". This is a general rule of market economy. N "junduoli down the blood, just a" blind expansion, capital chain rupture, can comfort the interpretation? What is hidden behind the source of evil? A LED display manufacturers why not a small scale, overnight crashing down, and how to develop and survive of enterprises that is, should be worthy of our reflection.

How to change the form, or that "change from the pope". LED display manufacturers as long as its own core competitive advantage, others can not copy the products and services, have the advantage that others do not, so as to attract customers; then this China LED display enterprises how to build their own core competitiveness?

From the current domestic LED display industry competition, but also the basic level of competition in the early products, competition is reflected in key indicators: price, quality, delivery, service, customer service and other aspects, at this stage the price factor is especially prominent. Today, many people in business marketing a price war, are filled with anger and contempt, the critical Nothing is right., criticism is subjective, competition exists objectively, because you will not die out against.

How to go beyond the competitors, to build competitiveness, is essentially an effective combination of the elements of competition.

First, we must clearly identify the most typical and representative competition key elements from the industry competition pattern, and focus on the most important factor, that is, the key driving factors.

The two is to study the main competitors (or equivalent industry benchmark level opponents) in the main competition elements on the advantages of using the combination of innovation, the competitive factors such as: service counter price, with channel blocking brand, making close, beyond the plan effectively.

The three is to grasp the transformation of industry competition, this is not a problem, actually only need to follow the general laws of Economics (common sense) trend can clearly numerous industry competition, competition factor combination drop.

Four is to create their own brands, the advantages of products and services, out of a development model can not be copied by others.

Five is to give their business to make a clear strategic positioning, take the low-end, or take the high-end.

What has a path, the path allows us to have a clear idea at the same time, the more critical is to let us grasp the action steps, the path is not static, in practice, continue to verify and grow.

Explore a workable enterprise competitiveness to build the road, is the current Chinese LED display enterprises in the face of fierce competition in the current situation, the most real, the most urgent needs.

In the face of competition, dare to struggle! In the commercial competition reality, grasp the pulse of the industry, in the market experience, build up its own competitive edge, pragmatic, steady is the enterprise live well, live a long way. Mai Rui photoelectric 6 years of development so far, this is always clear their competitive advantages and disadvantages, has always insisted on, step by step moving forward, I believe that as long as it can put itself in the position of the enterprise, will be bigger and bigger, more and more strong.